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The New Art of Selling: Your Ultimate Playbook

Friday, 27 Jun 2008 | 11:00 AM ET
Ultimate Playbook: The New Art of Selling
The number one currency in the world today is creativity. It drives money, markets, products, services, everything. But if you ask most folks, they'll say they aren't creative and never will be.

Life is about selling, and you're in it to close. Everyone has something to sell - a thing, an idea, a dream. And sealing the deal is the only path to the life you want. Your complete playbook starts here.

Round 1: Your Plays
- Whatever you're selling... your self-confidence is the single greatest asset you have.
- Even if you're a shy person.. authenticity to your true personality will allow you to master selling.
- At the end of the day you are selling yourself first.. and your energy is transferred to the product.

Round 2: Your Plays
- Really knowing someone starts with knowing their story.
- Before the sale, get to know your customer.. but don't over-sell.
- Make the most of your first 30 seconds.. explain what you're doing.
- Don't be afraid to ask for a commitment..

Round 3: Your Plays
- Your "intent" is what separates manipulation and persuasion.. and people will always be able to feel your intent.
- Inducing pressure on your customer backfires in the end.
- Find your moments to just be quiet.

Donny and the panel break it down to give you their Ultimate Playbook: