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Guy Kawasaki's Important Rules to Successful Selling

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Published: Tuesday, 1 Jul 2008 | 5:16 PM ET

Guy Kawasaki is the managing director of Garage Technology Ventures, and the ultimate decision maker for new business owners trying to make the sale of a lifetime. Here are the major tips you need

Guy Kawasaki is the managing director of Garage Technology Ventures, and the ultimate decision maker for new business owners trying to make the sale of a lifetime. Here are the major tips you need

How do you present yourself to get attention?

- I’m giving you :30 seconds to explain what you do.
- I don’t want your life story – I don’t care.
- Get to the point – this is business and investing
- Remember, we’re not dating, this is a business meeting

Follow the 10, 20, 30 Rule:

- 10 powerpoint slides
- 20 minutes – max
- The smallest font is 30 points.

What is included in the perfect pitch?

- Get to the meeting early
- :30 seconds to explain what you do
- 10/20/30 format
- Shut up and listen

How do you close?

- Don't look to have an order or agreement right off the bat... rather, look to not be eliminated as opposed to be accepted
- Do your due dilligence, and look for a second conversation with the potential investor


For more on Guy Kawasaki, visit his website

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Donny is truly put to the test with a trial run on QVC, selling on the show "By Popular Demand"... He demonstrates that The Art of Selling is not an easy task, even for Donny!

   
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