More Videos
- Time Lapse World Series Is A Great Play
- Boise State Stock Plan: An Early Success
- Dollar Signs Seen In Young "Buck" Jennings
- Iverson Wasn't A Popular "Answer"
- My Top 10 Marketing Ideas For Winless Nets
- Airlines Add 'Super Bowl' Tax
- Chicken Wing Finder Makes Debut
- Michelle Wie Wins, Now What?
- TV Series Inks Unique Deal For Fight
- The Breakdown: LeBron To Change To No. 6?
RSS FEED
MOST SHARED
- The 'Real' Jobless Rate: 17.5% Of Workers Are Unemployed
- Existing-Home Sales Jump To Highest Level in 2-1/2 Years
- Wave of Debt Payments Facing US Government
- Start-Up Proves Everything Really Is Better With Bacon
- TV Retailer QVC Joins `Black Friday' Frenzy
- S&P Stocks Trading at New 52-Week Highs
- China Asks Its Banks to Slow Down
- Paul: Audit the Fed
- Expect a 'Square Root-Shaped' Recovery: Chief Investor
- Madoff—The Holiday Drink
- HP to Feed on Enterprise Spending Next Year: Tech Analyst
- Busch: Markets Smell a Country Rat
- Schork Oil Outlook: Mission Impossible For The Bears?
- S&P Stocks Trading at New 52-Week Highs
- Losey: Asset Allocation At Retirement
- Farrell: Obama Hectored, Ignored and Restricted?
- Don't Dwell on Investment Mistakes; Move on, Like Buffett
- Existing-Home Sales Jump to 2-1/2 Year High
- Wave of Debt Payments Facing US Government
- US Job Losses to Bottom out Next Quarter: NABE
- Obama Jobs Forum May Be More Political Than Practical
- Maria Blog: Are Crazy Retail Deals Good for Business?
- Suze Orman’s 'A Healthier, Wealthier You'
- Latest Holiday Drinks: The Madoff...and the TARPatini
- Madoff Trustee, Law Firm Submit $22.1 Million Bill
- JPMorgan's Dimon Could Succeed Geithner: Report
Sports Biz
Text Size 
 |
Should Sponsors Get Money Back If Athlete Is No Show |
So not only is Tiger not playing, he's not even shaking hands. That's a tough pill to swallow for sponsors, who I can't imagine had any contingency in their contract for his not playing, let alone not even saying hi.
If you are AT&T,[T
Loading...
()
] you are mortified to learn this as well as the fact that only five of the world's top 20 entered in the invitational.
But it's really a "What Can You Do?" situation. The way things work today, the power is with the athlete. Tiger isn't going to guarantee he's playing in a tournament or face a financial penalty and neither are other players.
But it's an interesting dilemma. Given the cost of things, at what point should sponsors, or ticket holders for that matter, be able to get some compensation for a lesser expectation? At what point does is the subject to change line after the asterisk just not acceptable?
My view? Though understandable this time, it's not acceptable for AT&T--whose stock is down about 20 percent--that Tiger isn't even at the tournament. But I don't think the ticketholders of the tournament--who paid the extremely affordable $30 for a weekday ticket, $35 for a weekend ticket and $100 for the whole tournament--have any sort of case.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes