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Best Of Breed: King Of Your Castle

Tuesday, 8 Jul 2008 | 6:37 PM ET

Normally consumer product makers are the Alaskan Huskies of the market, able to weather even the worst economic climate. But not this year. Gas prices are so high, consumers are even cutting back on the basics. According to Karen Finerman there’s only one contender left in the race.

We’re talking Procter & Gamble . As the maker of Tide, Crest, and Charmin its brand names are recognized around the globe. In fact, 23 of this company’s products generate more than $1 billion in sales every year. In turn, P&G has increased earnings by 15% annually over the last 5 years, that’s triple the growth of its peers.

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One of the many things I like about PG is scale, explains Finerman. They have tremendous market share which helps them with suppliers and customers.

And that’s why Procter and Gamble may have the right pedigree to protect your portfolio.

Read More:

> Best In Breed: Retail






Best in Breed: Procter & Gamble
The Fast Money traders take an in-depth look at Procter & Gamble.

One of the many things I like about PG is scale, explains Finerman. They have tremendous market share which helps them with suppliers and customers.

And that’s why Procter and Gamble may have the right pedigree to protect your portfolio.

Read More:

> Best In Breed: Retail



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  • Melissa Lee is the host of CNBC's “Fast Money” and “Options Action.”

  • Scott Wapner is host of the "Fast Money Halftime Report," which airs weekdays from 12 p.m. to 1 p.m. ET.

  • Guy Adami is a contributor on CNBC's "Fast Money." He also is managing director of stockMONSTER.com.

  • Najarian, the "Pit Boss," is cofounder of optionMONSTER.com, a news site for options traders.

  • Finerman is president of Metropolitan Capital Advisors, Inc., a company she co-founded.

  • Founder of EmergingMoney.com

  • Chief Market Strategist for Virtus Investment Partners & CNBC Contributor

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