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Jul.09
11:29 AM ET
Wednesday, 9 Jul 2008
Too Many Depots for NASCAR's Tony Stewart?
Posted By:Darren Rovell
Topics:Consumers | Endorsements | Marketing | Advertising | Sports
Companies:Lowe's Companies Inc | Home Depot Inc | Office Depot Inc
 |
Tony Stewart |
The fact that Stewart's new primary sponsorship will reportedly be Office Depot [ODP
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].
As NASCAR fans know, Home Depot [HD
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] (no business relation) has been sponsoring Stewart since 1999. So the fact that the other Depot might now be his sponsor is just, at least to me, downright confusing.
It's a little bit better than Stewart driving a Lowe's [LOW
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]car (Lowe's is of course a competitor of HD), but I can't imagine Office Depot will get the bang for the buck that any other company can because of the Depot part.
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