Little, Brown and Company’s fall catalog just came in and among its offerings is a first for the writing machine otherwise known as James Patterson. This industry – oops, I mean author, has sold more than 150 million books to the tune of more than $1.5 billion. NOW – he’s written his first NON-fiction story, “Against Medical Advice.”
His success is (sorry) no mystery. The man who created Alex Cross has created an unbelievable business model:
The official Patterson website boasts of holding the New York Times bestsellers list of records with 39 titles and that in 2007 he was responsible for one out of every 15 hardcover novels.
His entertainment empire, James Patterson Entertainment includes books, movies, a TV series and videogames.
The former head of J. Walter Thompson is such a trailblazer they even did a case study of him at the Harvard Business School.
Forbes Magazine ranks him as #58 in its latest “100 Most Powerful Celebrities” issue reporting his 2007 earnings at $50 Million.
It’s going to be interesting to see how Patterson’s first “true story” plays with his fans – but even more interesting to watch how he grows his company.
Little, Brown and Company is part of the French conglomerate Lagardere SCA (LGDDF:OTC)