We’re in uncharted territories! Everything we once thought we knew about the customer (big and small) must now be, rethought.
Today’s customers are empowered by the web – no longer shackled by geography or loyalty.
The web has leveled the field giving the “mom-preneur”, the tweens, the corporate giants and Madison Avenue equal voice and power.
Today everyone with a computer has a say and an opinion – and now more than ever those opinions are influencing millions of people around the world.
This can be both terrifying and thrilling for companies who are smart enough to know we’re in a consumer-driven world.
Pete Blackshaw, a new media pioneer who founded the Word-of-Mouth Marketing Association and is now the Executive VP of Strategic Services at Nielsen Online has just written the roadmap for this new frontier in “SATISFIED CUSTOMERS TELL THREE FRIENDS ANGRY CUSTOMERS TELL 3,000.” (Doubleday Business)
Blackshaw lays out how companies need to be prepared for and to anticipate the explosion of Consumer Generated Media: the social networks, video sharing sites and blogs that can grow or destroy your business.
“SATISFIED CUSTOMERS” is a great guide for business leaders and marketing officers who want to build a trusting, authentic and lasting relationship with today’s vocal consumer.
Read an excerpt of “SATISFIED CUSTOMERS TELL THREE FRIENDS ANGRY CUSTOMERS TELL 3000” here.
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