"Saving General Motors" will premiere on Wednesday, August 6th at 9PM and 1AM (pre-empting the 1AM airing of "The Big Idea with Donny Deutsch"). The documentary re-airs on Sunday, August 10th at 10PM.

General Motors is the quintessential American industrial icon, a symbol of U.S. manufacturing might for nearly a century, a Dow component and the country's largest car company. For decades, its divisions have produced many of the best known and most popular vehicles ever made, from the most pedestrian Chevrolets to the flashiest Buicks and Cadillacs, to today's ubiquitous SUV's and pickup trucks.

Today, GM – like American manufacturing itself – is relentlessly challenged by low-cost and high-quality foreign competition, burdened with bland products, and staggered by crushing labor and retiree costs. Market share over the past decades has plummeted; new GM products are attracting ever fewer buyers, and much of its present portfolio is based on gas-guzzling SUV's and trucks, a strategy that could prove disastrous as fuel prices continue to rise. Can GM turn itself around? Could GM actually fail? What would that look like?

CNBC goes inside GM, with unprecedented access, to show how it is fighting for survival. We watch as designers and engineers race to roll out the new Camaro. We profile a GM dealership, to see how the company's struggles play out on the showroom floor and in the salesman's pocket. We see how this most American of companies is ironically far stronger overseas than in its home market, and travel to China, where Buick is a prestigious brand. We meet and follow GM's top executives as they attempt to steer the company away from obsolescence – and disaster. CNBC's Phil LeBeau reports.

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.

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