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The Big Idea Blog


Current DateTime: 07:58:10 26 Nov 2009
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THE BIG IDEA: VIDEO


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THE BIG RECAP


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Jul.24
8:53 PM ET
Thursday, 24 Jul 2008
Success Magazine: Why You Should Start Your Own Business Today

Reprinted with permission from Success Magazine

John was 53 when the bad news hit: His department was being moved offshore. Since joining
Darren Hardy - Publisher, Success Magazine

the company eight years earlier, he had worked his way up to a solid position in middle management with a decent salary and great benefits. Now, he was out of a job.

Having spent his entire adult life in corporate positions, he knew he could go job hunting. But this was the fifth time he’d had a “secure” position shot out from under him, whether through downsizing, restructuring or other reorganization. With a wife and two teenagers to clothe and feed, he was no longerwilling to trust his future to this game of corporate roulette. It was time to go into business for himself.

The Great Migration

Across the country and around the world, legions of people are abandoning their dependence on big business and seeking independence through their own enterprises. Every month, about 1 million Americans go through some type of job change or loss, and increasingly they are deciding to start their own businesses.

In a recent report titled Work, Entrepreneurship and Opportunity in 21st Century America, the U.S. Chamber of Commerce said, “Millions of Americans are embracing entrepreneurship by running their own small businesses, through independent contracting or direct selling.” The report also cited a recent Gallup poll finding that 61 percent of Americans now say they prefer to be their own bosses.

Security, which may come as a surprise, is a big reason behind the move. Only a generation or two ago, going into business for yourself was considered risky, and the safest route was to get a good job in a large firm. Back in the 1960s and ’70s, companies like IBM made “employment for life” the gold standard of job security.

Now, working for a traditional corporation has become the risky option. Working for yourself has become the new job security. “If I’m working for someone else, I’m trading time for money, but I’m not building any equity,” says Duncan MacPherson, co-founder and co-CEO of Pareto Systems, a consulting firm. “As an entrepreneur, I’m the master of my own destiny.

A Better Lifestyle

One of the biggest reasons for the self-owned business boom is that people love the benefits of working for themselves and enjoy the freedom they gain from designing their own prosperity. No more commute and no more boss. You get to choose when you work, how you work and with whom you work. Best of all, you don’t have to make the agonizing choice between time for family and time for business.

E-mail, cheap teleconferencing and a new generation of Web tools make it possible to run a fully competitive business from a home desktop. As a home-based businessperson, you can expand your business to Chicago, San Francisco, Hong Kong and London—and still make the soccer game.


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