Sirius Satellite Radio Inc.’s $3.3 billion buyout of rival XM Satellite Radio Holdings Inc. will mean millions of subscribers will be able to receive programming from both services, while executives say it will create huge cost savings for the industry.
Federal regulators formally approved the merger of the nation’s only two satellite radio operators Friday.
“I think it’s going to be, in the end, a good thing for consumers and be in the public interest,” Federal Communications Commission Chairman Kevin Martin told The Associated Press. “Consumers will enjoy a variety of programming at reduced prices and more diversified programming choices.”
Subscribers will not have to buy new radios to receive a mix of programming from both services, according to the companies. But if they want to pursue a special pay-per-channel a la carte option, they will need new sets.
The FCC voted 3-2 to approve the buyout, with the tiebreaker coming Friday night from Republican commissioner Deborah Taylor Tate.
Tate had insisted that the companies settle charges that they violated FCC rules before she would approve the deal. The companies agreed this week to pay $19.7 million to the U.S. Treasury for violations related to radio receivers and ground-based signal repeaters.
The long-running regulatory review was watched closely by exasperated investors anxious for a resolution as well as 18 million-plus satellite radio customers with questions about what impact the merger would have on their service.
Blow for land-based radio industry
The approval was a major blow for the land-based radio industry, which lobbied hard against the buyout. It was also opposed by consumer groups, various members of Congress and state attorneys general, all of whom argued a satellite radio merger would hurt consumers and was not in the public interest.
“They kept each other on their toes,” Democratic commissioner Jonathan Adelstein said of the two companies. “I hope they keep their edge and don’t become a fat and happy monopoly.”
Adelstein voted against the buyout as did fellow Democrat Michael Copps. Joining Martin and Tate in approving the deal was Republican commissioner Robert McDowell.
The companies said the combination would create hundreds of millions of dollars in cost savings and lead to greater choice in programming for subscribers and flexible pricing options.
Tate released a statement Friday night praising the commission’s decision to punish the companies for rules violations before acting on the merger and supporting pro-consumer conditions imposed on the deal.
Under the terms of the consent decree, XM will pay $17.5 million and Sirius will pay $2.2 million to resolve interference complaints and violations related to land-based signal repeaters the companies operate to deliver programming.
The final merger agreement did not require the combined company to include a chip in its radios that will allow customers to receive digital signals from land-based radio stations, which would have helped the land-based radio industry.
Tate, who was lobbied intensely by the industry in the final weeks, said she “could not in good conscience support a government-mandated requirement on the backs of American consumers at this time.”
Few changes to deal
Martin said the agreement is nearly identical to what he circulated among other commissioners when he first recommended approval for the deal more than a month ago.
The companies first applied for permission to combine in March 2007. The Justice Department approved the deal in March of this year without conditions, saying the companies don’t really compete because customers must buy equipment that is exclusive to either XM or Sirius, and subscribers rarely switch providers.
DOJ also agreed with the companies’ argument that they compete with other forms of audio entertainment, including digital radio, Internet-based radio stations and even devices like Apple Inc.’s iPod.
FCC approval faced a steeper climb because the companies were prohibited from combining under terms of their licenses. The agency struggled to come up with a way to show that allowing a satellite radio monopoly was in the public interest.
The companies voluntarily agreed to a set of conditions, including a three-year price cap and an 8 percent set-aside of “full-time audio channels” for public interest and minority programming. They will also adopt an “open radio” standard that may lead to a greater variety of features in radios and greater competition among manufacturers.
Sirius and XM also have promised to include a limited “a la carte” offering that would be available within three months of the close of the deal and allow listeners to pay only for the channels they want to receive.