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Coke Chairman: We'll Conquer in China

CNBC.com
Wednesday, 30 Jul 2008 | 10:18 AM ET
Ten Days Before the Games
Sponsorship in China as a marketing tool, with Neville Isdell, Coca-Cola chairman and Ron Allen, Coca-Cola board member

Coca-Cola , PepsiCo or Dr Pepper Snapple Group -- which beverage maker will win the gold in 2008?

Coke Chairman Neville Isdell told CNBC that sponsoring the Beijing Olympic games will give his firm the world's biggest marketing stage -- in the biggest potential market.

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