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Olympics and US Election Gives Advertising a Boost
Topics:Advertising
Every four years the advertising industry is given a boost due to the combination of the Olympics and the presidential election in the U.S.
We’re in the middle of this quadrennial effect now, and WPP CEO Sir Martin Sorrell was on Squawk Box this morning, where he discussed the impact this is having on advertisers.
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- Ever wished your cab driver would stop chatting and just get to where you're going? Well, that moment is closer than ever.
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- Raising alligators is hard work, and the fickle taste of rich consumers has just made it much harder, says the NY Times.
- A recent issue of ESPN Magazine was one of its top sellers ever, and it only took scantily clad athletes to make it happen.
- The continued real estate boom in China is partially fueled by a generational flood of newlyweds.
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