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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Favre's New Jersey Selling And Setting Records

Published: Thursday, 7 Aug 2008 | 12:08 PM ET

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By: Darren Rovell
Sports Business Reporter

AP
Brett Favre

Brett Favre hasn't even taken a snap as a member of the New York Jets and yet his new jersey is being snapped up at unprecedented levels.

An NFL official told me this morning that, at this pace, so many No. 4 Favre jerseys have been sold that he's expected to set the record for the most jerseys sold of a single player in a 24-hour period.

The official also told me that so many jerseys have been ordered that NFLShop.com is also expected to set a single day revenue record as well.

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Topics:Consumers | Retail Sales | Sports

Sectors:Retail

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