So we thought: what's a yearbook have? It needed superlatives. Every user needed their own space. Now we have all sorts of games and things.
How did you get started?
We told our older brother Geoff about it and he loved it so much he wrote a check at the dinner table for $250,000.
We launched in April 2005. We marketed through t-shirts in school. We wore them every day for weeks. Hundreds of people signed up and all of a sudden people came up and suggested ideas to make it better.
What's your newest feature, "Owned"?
Owned is a user idea. People buy and sell their friends to earn lunch money. Lunch money allows you to buy and sell things on the site. You buy and sell your friends' pictures, so you can "own" the pictures, or so you can you make a profit on the resale.
You own and increase your worth, or use them as collectibles. Some people have millions of dollars to spend on the site.
What's the site like now? Where are your users and how many do you have?
We can be anywhere in the world, but right now we are 92 percent U.S. We have 10 million users, including 6 million unique users per month.
Are you making money, and how?
We make low eight figures in sales. We have ads on the site, which we started in July 2007.