Personal energy independence! Be your own power plant! Right at home!
That’s the attraction for a small but growing number of American homeowners who are installing small wind turbines to provide their own electricity needs.
Philippe Starck, the famous French designer, is the latest to jump into the personal ecology market, promising to offer wind turbines small enough to fit on house rooftops.
Made with transparent plastic - the same used in his Louis Ghost chairs - they will also be nearly invisible.
Starck's environmentalist credentials pre-date the current green-everything fade - he has a solar-power oyster farm in his homeland - but his timing on the turbines may be right on the money.
Last year close to 10,000 small wind turbines - defined as providing 100 kilowatts or less - were sold in the US, up from 7,000 in the previous year.
That generated $42 million for the predominantly US-based manufacturing industry, which is has about dozen established companies and dozens more start-ups.