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Aug.11
9:24 AM ET
Monday, 11 Aug 2008
Speedo Living Up To Hype At Olympics
Posted By:Darren Rovell
Topics:Olympics | Endorsements | Television | Sports
Companies:Warnaco Group Inc | Nike Inc
 |
Since Feb. 12, Speedo says 57 of 61 world records have been broken in its suits.
Has any one company in modern times had so much dominance in a sport? I doubt it. At this pace, the Speedo brand is going to put some of its competitors out of business. That won't happen of course because companies like Tyr and Nike [NKE
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]know that by the next world championships they have to have a suit that can be compared.
We'll be watching Warnaco [WRNC
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], Speedo's parent company, to see if they'll see a blip from any of this. They're about 50 cents off the 52-week high on the open this morning.
More From the Olympic Games |
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