Today, I interviewed Peter Carlisle, the agent for Michael Phelps. I've included the transcript below, but before I get to this, I have to tell you a funny story about Carlisle. When you watch Michael Phelps race tonight, keep in mind that Carlisle is not even close to any cameras. You see, it has become a superstition of his to sit far up in the rafters of the swimming facility.
"I sit in the least desirable area with empty seats all around me," Carlisle said. "I did the same thing in Athens. It's actually not bad. I can have my space and it allows me to really watch the race unfold."
Darren: A lot of pressure on eight. Tomorrow (Beijing time), Michael could become the most decorated Olympian of all time with 10 gold medals. Where do you fall in terms of the numbers and how that helps you negotiate for him?
Peter: Well, tomorrow, if Michael is able to become the most decorated male Olympian ever, I think that his marketability is pretty well sealed. But obviously if he ties (Mark Spitz') record of seven or potentially wins eight, you know, the value is going to be incredible.
Darren: Over time, what could that be worth in between that seven and eight?
Peter: Well, I think if he becomes a legend, if he ges to seven or eight. At that point, you've got to extrapolated the value out over the years and obviously you're talking hundreds of millions.
Darren: The percentage increase in terms of the deals. Some of his deals are up after these games. How does that change some things?