Tech Check
MOST SHARED
- Marc Faber: 100% Chance of Global Recession
- Zero China Growth Is ‘Probable’: Gordon Chang
- Time for Flash Sales to Adapt or Die
- Citigroup Lost $20 Million on Facebook IPO Trades
- 5 Spots Where the Dollar Buys a Great Vacation
- Facebook: The Song — Yes, We're Serious
- How to Trade on the Jobs Report
- China Growth Risks Signal Need for Fiscal Action
- What College Tuition Will Look Like in 18 Years
- A New Look at the ‘New Poor’
- Six Pack: Beer Buzz of the Week
- Greek Exit Could Trigger 50% Fall in Euro Stocks: Analyst
- Under Pressure, FHA Skews to Wealthier Home Buyers
- Big Stock Upside for Hudson City Deal: Analyst
- 5 High-Yield Stocks Ready to Boost Dividends
- Yoshikami: Four Things You Need to Know About Gold Now
- Steinbock: The Euro Zone Endgame Begins
- Option Bulls Take Another Shot on Idenix
- Citigroup Lost $20 Million on Facebook IPO Trades
- Sticker Shock: What College Is Likely to Cost in 18 Years
- JPMorgan to Shake Up Risk Team After Big Loss: Report
- Icahn Raises Stake in Chesapeake, Wants Board Seats
- Marc Faber: Chance of Global Recession Is Now 100%
- Week Ahead: Europe Has Wall Street Bull on Short Leash
- What Happened to Stocks? Most Unloved in 50 Years
- Cool Jobs: From Gold Stacker to Bed Tester
- Many Greeks Moved Their Money Abroad Long Ago
RSS FEED
Apple Eclipsing Google Market Cap Is Really A No Brainer
Silicon Valley Bureau Chief
![]() |
AP |
But nothing is more staggering than Apple's [AAPL
Loading...
()
]market cap, at least as it compares to everyone else's market cap, particularly Google's.[GOOG
Loading...
()
]
Both companies' overall value certainly has been higher, but as of yesterday, Apple's eclipsed Google's for the first time as Silicon Valley's most valuable company. Apple: $158.8 billion. Google: $157.23 billion.
The milestone gives investors a chance to pause and reflect on two companies that have generated the lion's share of media coverage and consumer and investor attention. Some might be surprised that Apple has ascended to the top spot, but look at the companies a little deeper and it strikes me as odd that it took this long to happen. In fact, Google debuted in 2004 when the company went public with a higher market cap than Apple even though the company's iPod momentum was beginning to kick in in a big way.
Which is one of the key differences between these two. Sure, Eric Schmidt, Google's CEO, sits on Apple's board. And Al Gore, special assistant to Google's executive team, sits on Apple's board. There is some overlap. But only in a cursory way.
The cultures are far different and that's important from an innovation-pipeline standpoint. I have friends and sources at both, and some of each long to work at the other. But by and large, they both have a sense of wanting to change the world and believe each place provides the best opportunity to do so.
That's fine, but from an investors' standpoint, Apple is the hands down better place to park money. Simple economics: Apple has several, key, successful, established revenue streams and all continue to perform admirably: Mac sales surpassing 2 million units a quarter; iPod sales continuing to surge and surprise the Street; Piper Jaffray says Apple is selling 95 iPhones a day at each of its 188 Apple stores, and the deal with Best Buy [BBY
Loading...
()
]will expand distribution points by 50 percent. ITunes is a blockbuster; the new App Store did $30 million in software downloads its first month and Steve Jobs himself says it could be Apple's next billion-dollar business.
Google? It's got search advertising. No slouch, sure. It's a hot market and will continue to be, even though growth might be ever-so-slightly slowing. Where else will Google make its new money? No one knows for sure. Android and mobile phones? Maybe. But competition is stiff and the market is still waiting.
Google still shows enormous promise, but Apple is already delivering on its promise, seeding the future with new products, new opportunities, and new profits. Ironic since Google positions itself as the ultimate innovator and the coolest company in tech.
Maybe it's about creating something versus aggregating bits and bites in a new way to make money. More likely it's about financial diversity. Apple's got it; Google's still trying. Hoping. To me, Apple's market cap beating Google's is a no-brainer.
Questions? Comments?










