WHEN: Friday, August 15, 2008
Where: CNBC'S "Squawk Box"

Following is the unofficial transcript of a CNBC interview with Jeff Zucker, President & CEO of NBC Universal, today on CNBC's "Squawk Box."

All references must be sourced to CNBC.

Carl Quintanilla: THESE GAMES ARE ON TRACK TO BE THE MOST WATCHED SUMMER OLYMPICS IN OLYMPIC HISTORY SURPASSING EVEN ATLANTA BACK IN '96. 30 MILLION VIEWERS PER NIGHT ON NBC PRIME TIME. 70 MILLION PAGE VIEWS ON NBCOLYMPICS.COM ON DAY ONE. AND ONE MAN HAPPY ABOUT THAT IS OUR NEXT GUEST, JEFF ZUCKER THE PRESIDENT AND CEO OF NBC UNIVERSAL JOINS US HERE IN FRONT OF THE BIRD'S NEST. MEL BROOKS ONCE SAID IT'S GOOD TO BE THE KING. YOU'VE GOT TO BE FEELING THAT WAY THIS MORNING.

Jeff Zucker: CARL, IT'S OBVIOUSLY GREAT TO BE ON "SQUAWK BOX." I'M HAPPY TO BE HERE AND OBVIOUSLY THIS HAS BEEN A TERRIFIC WEEK FOR THE OLYMPICS AND HAS BEEN A GREAT WEEK FOR NBC UNIVERSAL AND ALL THE PLATFORMS OF NBC UNIVERSAL. CERTAINLY NBC AT THE CENTER OF THAT. IT'S BEEN GREAT.

Quintanilla: THERE'S BEEN REPORTS EVEN THIS WEEK ABOUT AN ADDITIONAL $10 MILLION IN AD REVENUE THIS WEEK. HOW MUCH ARE YOU GOING TO COME ON TOP OF THE TARGETS YOU HAVE COMING IN?

Zucker: THE RATINGS HAVE BEEN TERRIFIC AND I THINK ADVERTISERS HAVE SEEN THE GENUINE EXCITEMENT IN THE UNITED STATES AROUND THE GAMES THEY'VE ASKED TO BE LET INTO THE PARTY THIS WEEK AND OBVIOUSLY WE'VE RAISED MUCH MORE THAN WE EXPECTED TO SINCE THE GAMES BEGAN AND I THINK WE'LL BE NORTH OF THAT $10 MILLION YOU CITED. A BUSINESS WRITTEN JUST SINCE THE GAMES BEGAN.

Quintanilla: THIS IS "USA TODAY," JUST THE PAST COUPLE OF DAYS. IT'S THE TYPE OF ALL-CONSUMING ADDICTION SELDOM SEEN IN MODERN MEDIA. IS IT GOING TO STOP PEOPLE FROM WRITING THE OBITUARY OF BROADCAST TELEVISION?

Jeff Zucker

Zucker: I THINK A GREAT STORY TO COME OUT OF THESE GAMES, THIS SHOWS THE POWER OF NETWORK TELEVISION. IN THE FOUR YEARS SINCE WE LAST HAD THE OLYMPICS IN ATHENS AND EIGHT YEARS AGO SINCE WE WERE IN SYDNEY THE EROSION OF NETWORK TELEVISION HAS BEEN PRONOUNCED AND THERE'S NO WAY OF GETTING AROUND THAT. BUT THE FACT IS THIS EVENT SHOWS THE PIPES WORK AND THAT IF YOU PUT ON GREAT PROGRAMMING THAT PEOPLE WANT TO WATCH, THEN THEY'LL SHOW UP. THAT'S WHAT'S HAPPENED ON NBC. SO THIS REALLY IS A GREAT WATERSHED MOMENT FOR NETWORK TELEVISION. IT'S GREAT FOR NBC BUT IT'S GREAT FOR ALL OF NETWORK TELEVISION. IT DOES SHOW THE PIPES STILL WORK AND IT'S A GREAT MOMENT FOR OUR MULTISCREEN ON AIR, ONLINE, ON THE GO, THE DIGITAL ASPECTS OF THESE GAMES HAS BEEN HUGE. IT DOES COME BACK TO NETWORK TELEVISION.

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