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Sports Biz
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As people debate whether Michael Phelps will be a lasting icon, one company says its data shows that Phelps' legacy is bigger than the legacy of New York Yankees shortstop Derek Jeter.
The company, called Legacy Direct (link: www.legacydirectinc.com), has come up with a measurement tool for sponsors that takes what they call six legacy cornerstones, attach a percentage to each and come up with a final score.
Here's was Phelps' Legacy Direct Scorecard as of last Friday:
Athletic Achievement -- 100 percent
Public Exposure -- 92 percent
Philanthropic/Social Impact -- 27 percent
Human Resources -- 36 percent
Business Partnerships -- 87 percent
Sustainability -- 100 percent
The total score for Phelps is 91.93. I don't have the new numbers but the firm's co-founder Kathleen Hessert told me that his score as of Monday was up to 99. That now means his legacy is greater than -- get this -- Peyton Manning's.
Here's the other Legacy Scorecards:
Derek Jeter -- 91.37
Peyton Manning -- 95.13
Michael Phelps -- 99
Michael Jordan -- 115.40
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Data is a real-time snapshot *Data is delayed at least 15 minutes