Usain Bolt is the world record holder in the 100 and 200 meters.
Being the first guy to win Olympic gold in both since Carl Lewis did it in 1984 is a big deal.
But the name "Bolt" is marketing gold.
In fact, he might be the most accomplished athlete to have such a marketable name.
Winning both races with the Bolt name -- gotta love when "Lightning strikes twice" -- probably gives him the title of the most accomplished, most apt named Olympian since Summer Sanders (who is now Summers Sanders Schlopy, believe it or not) won two golds, a silver and a bronze at the 1992 Summer Olympics in Barcelona.
But its hard to think of a more apropos name. God Shammgod's play was clearly not immortal; Homer Bush wasn't quite an expert at hitting the ball over the wall; and Michael Stonebreaker didn't really make it as an NFL linebacker.
Off the top of my head, I can only think of one real name (names like Kimbo Slice are not eligible) that is almost as good: Jeff Beukeboom.
How can you not love a hard-hitting NHL defenseman with "-boom" at the end of his name?
By the way, if you've got a better, more marketable real name in sports history, I'm taking your submissions at SportsBiz@cnbc.com. The athlete had to have been good to begin with and, like Bolt, the name has to match the reputation.
Questions? Comments? SportsBiz@cnbc.com