Kathy Ireland branded herself as an international super-model, and rebranded herself as a business icon. Kathy Ireland Worldwide is a $1.4 Billion business, and she says building a brand means working 24/7 to let people know who you are.

Richard Notar is the visionary behind the restaurant known throughout the world: Nobu. With its innovative Japanese cuisine, and artistic décor, the Nobu brand is immediately recognized for its elegance and imagination. He says branding is about staying relevant and taking risks.

Jeffrey Taylor is a pioneer of internet billions. He started Monster.com with a daring ad campaign and built it into one of the world's leading online job sites. His new website is EONS, and he says the key to branding is separating yourself from the competition.

B. Smith is a supermodel turned author, television host, lifestyle commentator, and owner of three B Smith restaurants.