Skip navigation
MOST POPULAR RELATED TAGS
  • TOPICS
  • SECTORS
  • COMPANIES
 
 
Behind the Wheel Video Gallery
A recap of the Big 3 CEOs' testimony before the Senate Banking Committee, with CNBC's Phil LeBeau; Bruce Kogut, Columbia...
Analysis of the automaker testimony in front of the Senate Banking Committee, and a discussion of what members of Congre...
LEBEAU'S AUTO INDEX
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
See all Behind the Wheel postsBehind the Wheel with Phil LeBeau
Text Size

2007 Honda Fit
AP
2007 Honda Fit

They say timing is everything.

For Honda Motor [HMC  Loading...      ()   ], nothing could be truer. In the next couple of weeks an updated version of the company's red-hot subcompact, The Fit, will start rolling into showrooms. Talk about having the right model in place at the right time.

By moving up the Fit's roll-out, Honda should capitalize on the public's on-going demand for fuel efficient cars. In the first half of this year fit sales have soared more than 67 percent. By year's end, Honda is on pace to sell more than 80,000 of the pint-sized cars.

The new Fit comes at just the right time for Honda, which is benefitting from a line-up leaning towards cars and crossovers. Not only that, those models have a reputation for being fuel-efficient and reliable.

All those factors explain why Honda's sales held up better than any of the other automakers in the first half of this year, when soaring gas prices killed demand for new models. In fact, of the top six automakers, Honda is the only one to increase U.S. sales in the first six months of '08, according to the research firm Autodata.

How far can Honda ride this wave? It's not impossible to see the company come close by the end of the year to passing up Chrysler for No. 4 in U.S. sales: Honda's market share is now almost 11 percent. And in addition to the Fit, the Accord and Civic are bringing in buyers.

The next challenge for Honda will be cracking Toyota Motor's [TM  Loading...      ()   ] dominance in hybrids. The automaker's next generation of green cars need to connect with buyers, unlike the company's current line-up, which is nice -- but not a threat to Toyota.

Honda's not perfect, but certainly on it's game right now. As they say, it's good to be in the right place at the right time with the right product.

________________________________
...And the others:

- Ford Motor [F  Loading...      ()   ]

- General Motors [GM  Loading...      ()   ]

- Nissan [NSANY  Loading...      ()   ]

________________________________

Where's Oil Tuesday?

- Oil Climbs to $116 on Hurricane Gustav Worries

Questions?  Comments? 

© 2008 CNBC, Inc. All Rights Reserved

Permalink: /id/26405341

HOME  |  NEWS  |  MARKETS  |  EARNINGS  |  INVESTING  |  VIDEO  |  CNBC TV  |  CNBC PLUS  |  CNBC MOBILE  |  CNBC HD+
About CNBC   |   Site Map   |   Privacy Policy   |   Terms of Service   |   Advertise   |   Help   |   Feedback   |   Video Reprints
  Data is a real-time snapshot   *Data is delayed at least 15 minutes

Global Business and Financial News, Stock Quotes, and Market Data and Analysis