More Videos
- GM Cuts Losses—Plans Early Loan Repayment
- Ghosn's Bet: 10% of World Will Drive EV's in 10 Years
- Ford, Hyundai, Audi Gaining Interest
- Cadillac Converj Smart Extension of Volt
- Chrysler Makes Smart Call Staying Unplugged—For Now
- China Growth Shows GM Good Fortune
- Inflatable Seat Belts Aimed At Second Row Safety
- Do You Buy Marchionne's Turnaround Plan?
- October Shows Auto Rebound Will Be Slow
- How Mulally Got Ford Back in The Black
MOST SHARED
- Stocks Overvalued, Recession Will Return: Meredith Whitney
- Has Twitter's Finest Hours (Seconds) Come and Gone?
- U.S. May Wind Up Green With Envy
- BofA Ex-Counsel: I Was 'Stunned' When I Got Fired
- Bernanke Offers Something For Everyone
- Fed Likely to Keep Rates Low Despite Dollar's Fall: Bernanke
- Solar Emerges From A Dark Period
- Oil Tomorrow
- Stanford Receiver to Release Funds Of Frozen Acounts
- Warren Buffett's Berkshire Hathaway Almost Doubles Wal-Mart Holdings During Summer
- Answers to Your Questions: A Path to Economic Disaster?
- 5 Ways to Play the Chinese Markets: Analyst
- Meredith Whitney: Turns Bearish
- 3 Stock Plays on Rising College Costs
- Warren Buffett's Berkshire Hathaway Almost Doubles Wal-Mart Holdings During Summer
- Nov. 16: Unusual Volume Leaders
- Getting to the Heart of the Merck-Abbott Embargo Break
- What MGM's Sale Could Say About Value of Content
- My Ratings on Lowe's & Home Depot: Analyst
- Buffett's Berkshire Hathaway Boosts Stake in Wal-Mart
- Time Warner to Spin Off AOL on December 9
- Gates Boosts Waste Management, Coca Cola Stakes
- What's Kept Stock Rally Going? Fear, Not Confidence
- Fed to Keep Rates Low Despite Dollar's Fall: Bernanke
- Citi Shares, A Strange Indicator Of Unemployment?
- Millions Could Have to Repay Part of Obama's Tax Credit
- Hollywood Turns to Porn as Unemployment Rises
- Slideshow: US Cities With Most Underwater Mortgages
RSS FEED
Behind The Wheel
Text Size 
 |
AP 2007 Honda Fit |
For Honda Motor [HMC
Loading...
()
], nothing could be truer. In the next couple of weeks an updated version of the company's red-hot subcompact, The Fit, will start rolling into showrooms. Talk about having the right model in place at the right time.
By moving up the Fit's roll-out, Honda should capitalize on the public's on-going demand for fuel efficient cars. In the first half of this year fit sales have soared more than 67 percent. By year's end, Honda is on pace to sell more than 80,000 of the pint-sized cars.
The new Fit comes at just the right time for Honda, which is benefitting from a line-up leaning towards cars and crossovers. Not only that, those models have a reputation for being fuel-efficient and reliable.
All those factors explain why Honda's sales held up better than any of the other automakers in the first half of this year, when soaring gas prices killed demand for new models. In fact, of the top six automakers, Honda is the only one to increase U.S. sales in the first six months of '08, according to the research firm Autodata.
How far can Honda ride this wave? It's not impossible to see the company come close by the end of the year to passing up Chrysler for No. 4 in U.S. sales: Honda's market share is now almost 11 percent. And in addition to the Fit, the Accord and Civic are bringing in buyers.
The next challenge for Honda will be cracking Toyota Motor's [TM
Loading...
()
] dominance in hybrids. The automaker's next generation of green cars need to connect with buyers, unlike the company's current line-up, which is nice -- but not a threat to Toyota.
Honda's not perfect, but certainly on it's game right now. As they say, it's good to be in the right place at the right time with the right product.
________________________________
...And the others:
- Ford Motor [F
Loading...
()
]
- General Motors [GM
Loading...
()
]
- Nissan [NSANY
Loading...
()
]
________________________________
Where's Oil Tuesday?
- Oil Climbs to $116 on Hurricane Gustav Worries
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes