Sports Biz

Fresh off a great Olympics, companies are hoping to latch onto the fever by booking athletes for speeches.

Evan Morgenstein of PMG Sports, who represents swimmers Dara Torres and Jason Lezak among others, says business has been brisk.

Torres, whose speaking engagement fees were $7,500 a pop before the 41-year-old did so well at the U.S. Trials before the games, is now locked in at $30,000 per speech.

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Morgenstein said she has 21 speaking commitments, 13 of them that came in after the Olympics. Despite the lack of a gold -- she won three silvers in Beijing -- the story of her longevity is definitely seen as an inspiring message.

Lezak, who made his name by swimming the fastest split ever recorded in the 4 by 100 freestyle relay, wasn't doing any appearances before the Beijing Games. But his two relay golds have given him six speaking commitments at $15,000 a pop.

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