"The Apprentice UK" (episode 2) airs Monday, September 1st (Labor Day) at 8PM and 11PM ET on CNBC.

This week, another candidate gets fired, but who will it be? In his search for "The Apprentice," Sir Alan Sugar gives his candidates the challenge of designing a new product. But there's a catch: it's for the most difficult of consumers, kids aged 5-9. A toy manufacturer is on hand to help, but the teams have two days in which to come up with an original idea.

Children are the toughest markets to crack and Sugar shows he's the toughest of bosses to impress.

"The Apprentice UK" will air on CNBC on Mondays starting August 25th through November 10th. The show airs at 9PM and 1AM ET, with the exception of Labor Day, September 1st, when it will air at 8PM and 11PM ET on CNBC.

Each episode of "The Apprentice UK" will repeat the following Saturday at 8PM and 11PM ET starting on Saturday, August 30th.


About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.

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