More Videos
- Moon Hopes To Complete Amazing Story
- These Poker Stories Are No Bluff
- Did Matsui Make Contract Money Last Night?
- Adidas Out At UCF After MJ's Son Wears Jordans
- If Yanks Win, Merchandise Will Fly Off Shelves
- Final World Series Games Big Money Makers
- What I Got Wrong About Keflezighi
- Marathon's Headline Win Is Empty
- New Cubs Owner Tom Ricketts Goes One-on-One With "SportsBiz"
- Roger Federer Signs With Chocolate Brand Deal
RSS FEED
MOST SHARED
- Future of Marketing
- Dow Up Over 100 After G20 Stimulus Pledge
- Can Apple Top Microsoft as Most Valuable Tech Firm?
- Oil Tomorrow
- Dow Industrials at New Highs—But Other Indices Lag
- Obama Says Will Raise Currency Issue with China
- Priceline Crushes Profit Forecasts; Shares Jump
- Trial of Ex-Bear Stearns Managers Goes to Jury
- A Year on, China's Stimulus Postpones its Problems
- Why Google is Paying $750 Million for Ad Mob
- Warren Buffett to Sell Stakes In Union Pacific & Norfolk Southern
- Nov. 9: Unusual Volume Leaders
- The Battered Businesses Behind Housing
- Modern Warfare 2's Record-Breaking Launch
- Merck’s Mega-Monday Morning
- Why are Traders Bullish on This Food Company?
- Profiting From Natural Gas: Strategists
- S&P Stocks Trading at New 52-Week Highs
- Obama Says Will Raise Currency Issue with China
- Look Ahead: 'Risk On' Attitude Could Fuel Rally Further
- Can Apple Top Microsoft as Most Valuable Tech Firm?
- Buffett to Sell Stakes in Norfolk Southern, Union Pacific
- Cramer: 5 Stocks to Play the Next Bull Run
- Do You Know Your Coca-Cola Myths?
- Electronic Arts Beats Street, Announces 1,500 Job Cuts
- Time Is Here to Look at Overseas Stocks: Bill Gross
- Home Prices Start to Stabilize In the US as Sales Pick Up
Sports Biz
Text Size 
General Mills [GIS
Loading...
()
] announced today that gold medal gymnast Nastia Liukin and gold medal decathlete Bryan Clay will grace its famous Wheaties boxes in a couple of weeks.
It is the "Breakfast of Champions," of course, but who is eating it these days? To be honest, the only reason why I ever bought a Wheaties box is as a collector's item. And despite being extremely influenced as a kid by the endorsements of athletes, the motto or the athlete on the box never convinced me to eat a single bowl.
The folks at General Mills who manage the Wheaties brand still think it's worth it to associate the cereal with athletes -- even though it's worth noting that they no longer pay to officially sponsor to the United States Olympic Team.
That tab was picked up by their competitor Kellogg's [K
Loading...
()
], which is putting Michael Phelps on its Corn Flakes and Frosted Flakes.
So is the Wheaties strategy still working? Do athletes help sell cereal? Let's put it up for a vote: Take our poll, at left.
 |
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes