GO
Loading...

CNBC and LinkedIn Announce Strategic Alliance

Steffanie Marchese
Wednesday, 3 Sep 2008 | 8:10 PM ET

CNBC, First in Business Worldwide, and LinkedIn, the world's largest professional network, today announced a significant strategic alliance that includes broad distribution of CNBC content across the LinkedIn network, integration of LinkedIn functionality into CNBC.com, and the joint development of products and content for CNBC. Programming initiatives will include community-generated content from the LinkedIn community for broadcast on CNBC.

Under the agreement, CNBC will become LinkedIn's preferred business media provider and will offer CNBC text, articles and blogs, financial data, and video content selected from its nearly 100 on-air interviews broadcast each day to LinkedIn's large, growing, global user base. Conversely, community-generated content from LinkedIn will be broadcast on CNBC including survey results and on-air Q&As with CNBC guests and reporters. In addition, CNBC will integrate LinkedIn community and networking functionality into CNBC.com, enabling users to share and discuss news with their professional networks.

This collaboration will include content from CNBC around the globe and will be evident wherever CNBC is viewed in North America, Europe and Asia. CNBC is available in 400 million homes worldwide, including 95 million homes in the United States. In addition this will extend CNBC's reach to LinkedIn's 27 million users worldwide.

"This is the perfect collaboration between CNBC's viewer base of well-educated and affluent professionals and LinkedIn's powerful professional network," said Mark Hoffman, CNBC President. "For quite a while, CNBC has been asked when will it enter professional networking. This question has been clearly answered today with the announcement of this alliance between two companies that provide news, information and products to the highest end audience available on TV and the Internet."

"LinkedIn and CNBC's partnership will present LinkedIn members with up to the minute business intelligence and the ability to engage with other professionals in and around CNBC's on-air business coverage," said Dan Nye, CEO of LinkedIn. "Moreover, we will be able to draw out insights from LinkedIn's global user base to generate fascinating new types of business content for CNBC to broadcast."



About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.

About LinkedIn:
LinkedIn takes your personal business network online, giving you access to people, jobs and opportunities like never before. Built upon trusted connections and relationships, LinkedIn has established the world's largest and most powerful business network. Currently, over 27 million professionals are on LinkedIn, representing all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries. LinkedIn is backed by world-class investors including Sequoia Capital, Greylock Partners, the European Founders Fund, Bessemer Venture Partners, and Bain Capital Ventures.

Contacts:
Brian Steel
CNBC
brian.steel@nbcuni.com
201-735-4778

Kay Luo
LinkedIn
press@linkedin.com
650.687.3560