- Why Google is Paying $750 Million for Ad Mob
- Modern Warfare 2's Record-Breaking Launch
- Food Network, HGTV Drive Scripps Networks' Upside Surprise
- Disney's 'Carol' Tests Widest 3-D Release Ever
- Eyeing the Growth at CBS
- Is Oprah Ready to Go on Her OWN?
- Time Warner Cable's Earnings Drop But Beat Expectations
- Scripps Networks Interactive Buys Stake in Travel Channel
- News Corp Emerging From Bottom of Cycle: Murdoch
- Time Warner Raises Forecast, Focuses on Exploiting Content
More Videos
- Why Google is Paying $750 Million for Ad Mob
- Modern Warfare 2's Record-Breaking Launch
- Food Network, HGTV Drive Scripps Networks' Upside Surprise
- Disney's 'Carol' Tests Widest 3-D Release Ever
- Eyeing the Growth at CBS
- Is Oprah Ready to Go on Her OWN?
- Time Warner Cable's Earnings Drop But Beat Expectations
- Scripps Networks Interactive Buys Stake in Travel Channel
- News Corp Emerging From Bottom of Cycle: Murdoch
- Time Warner Raises Forecast, Focuses on Exploiting Content
RSS FEED
MOST SHARED
- Obama Sees Strains Unless US, China Balance Growth
- Future of Marketing
- Can Apple Top Microsoft as Most Valuable Tech Firm?
- European Commission Objects to Sun Micro-Oracle Deal
- Mad Mail: Buy the Berkshire Hathaway Split?
- Priceline Crushes Profit Forecasts; Shares Jump
- Oil Tomorrow
- Sprint to Cut Up to 2,500 Jobs, Sees Charge
- Cramer: 5 Stocks to Play the Next Bull Run
- GM CEO Starts Opel Charm Tour in Germany
- Why Google is Paying $750 Million for Ad Mob
- Warren Buffett to Sell Stakes In Union Pacific & Norfolk Southern
- Nov. 9: Unusual Volume Leaders
- The Battered Businesses Behind Housing
- Modern Warfare 2's Record-Breaking Launch
- Merck’s Mega-Monday Morning
- Why are Traders Bullish on This Food Company?
- Profiting From Natural Gas: Strategists
- S&P Stocks Trading at New 52-Week Highs
- Fed's Tarullo Backs Surcharges to Limit Bank Size
- Look Ahead: 'Risk On' Sentiment Could Fuel Rally Further
- European Commission Objects to Sun Micro-Oracle Deal
- Obama Sees Strains Unless US, China Balance Growth
- JPMorgan Lifts Salary Freeze Amid Recovery
- Can Apple Top Microsoft as Most Valuable Tech Firm?
- Do You Know Your Coca-Cola Myths?
- Buffett to Sell Stakes in Norfolk Southern, Union Pacific
- Cramer: 5 Stocks to Play the Next Bull Run
Media Money
Text Size 
 |
Virtual Worlds Expo |
Vollee, a 3G streaming services provider is announcing some milestones for its Second Life mobile application: it's been downloaded by users in over 98 countries across more than 253 mobile operators' networks, and it only launched in June. Wow, I guess these virtual worlds really are global.
The head of Disney [DIS
Loading...
()
]Online Studios, Steve Parkis, took the stage for Wednesday's keynote. Parkis revealed specifics on this month's launch of Disney Fairies Pixie Hollow virtual world -- it's in beta but will go live by the end of the month. He also gave some more details on the virtual world based on Pixar's "Cars" that's launching early next year. Disney already has Toon Town and Pirates virtual worlds, and it purchased "Club Penguin" a virtual world targeting younger kids.
I spoke to Parkis about Disney's strategy, and it's about a lot more than just revenues, though it does bring in a steady stream from subscription fees to these sites. Parkis explains that these worlds are like virtual theme parks in which the company can expand Disney's brand experiences to be accessible whenever and wherever users want. So building brands from other divisions ends up growing revenues in those other divisions as well. For example, a girl who gets really into the Pixie Hollow virtual world may beg her parents for a Tinkerbell T-Shirt.
IBM [IBM
Loading...
()
]also had an interesting announcement; it's "Same Time" instant messaging application is going virtual. You may not have heard of Same Time, but it's a lot like AOL IM, and it has over 100 million individual users, and some heavy hitting corporate clients, from HSBC[HBC
Loading...
()
] and Cisco,[CSCO
Loading...
()
] to Ericsson [ERIC
Loading...
()
]and the CIA and FBI. Now someCalled "Same Time 3-D", it'll launch within the next year, and it'll allow users to click from a one-dimensional instant messaging chat over into a virtual conference room. You can hold a meeting in a virtual room or in a grassy field, and you can invite many people into the space from your IM list, with the click of a button. Sounds pretty cool.
One big trend everyone is talking about is Virtual Worlds targeting kids and tweens. There are now over 150 virtual worlds operating and in development for the 18 years-old and under market, up from just 100 of these worlds in April.
The folks working ont hese must have notoiced they're good acquisition targets. In Jaunuary Time Warner [TWX
Loading...
()
] invested in Gaia Online, which targets teens. And both Warner Bros. and Sony signing agreements to distribute their libraries through virtual online worlds. And in August of 2007 Disney acquired Club Penguin for $350 million in cash.
More here: Virtual Worlds Expo: Real Investments In Virtual Space
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes