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Tackling the Business of Football

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Published: Friday, 5 Sep 2008 | 2:21 PM ET
By: Adam Denman|Special to CNBC.com

Squawk Box" traveled to Gillette Stadium in Foxborough, Mass., and asked experts to tackle some of the big issues facing the football and the business that surrounds the sport.

Hoping to Score Big
A look at how the Krafts went for coupling retail and a football stadium, with Jonathan Kraft, New England Patriots president/The Kraft Group president/COO

On Building Patriot Place

“We were in the red zone, but we’re now in the end zone. Good things happen when you get to the end zone, and we’re going to keep it flowing.….We’re privileged here that we’ve been able to build this stadium. It’s our land. It’s our stadium. We paid for the infrastructure. And now we’re building this Patriot Place here and it’s all with family fun.”

-Robert Kraft, owner of the New England Patriots

On the Sidelines
How he gets his team prepared for battle, with Bill Belichick, New England Patriots head coach

On the Upcoming Season

“I think when you start a new season everything's a concern, and you just have to reestablish your level of play. Each of us - coaches, players - establish a new level of play this season and we will just see how this team shapes up. It might be different than last year. It might be better in some areas, might be not as good in others. It’s hard to tell in pre-season, you really don’t know until the regular season gets under way.”

-Bill Belichick, New England Patriots Coach

Fan Code of Conduct
A look at the 2008 NFL season that is now underway, with Roger Goodell, NFL commissioner

On the Most Important Aspects of His Job

“Always keep an eye on the game - make sure the game stays strong. And the second issue is really make sure that we’re sensitive to our business partners, all 32 clubs, and make sure we look at technology and see how it can change the game. We don’t rest on our laurels. We want to make sure we continue the success of the NFL.”

-Roger Goodell, commissioner of the National Football League

The Brady-Moss Connection
All fired up and getting ready for gameday, with Tom Brady, New England Patriots quarterback; Randy Moss, New England Patriots wide receiver and Robert Kraft, Patriots owner

On Endorsements and Football

“The important thing for me is that everything I do always aligns with...how football is the most important thing for me and it continues to be that way. There’s a lot of opportunities out there and believe me in my ninth year I’ve seen a lot of things come and go. There is nothing that excites me like getting out there and playing football.”

-Tom Brady, Patriot Quaterback

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"Squawk Box" traveled to Gillette Stadium and asked experts to tackle some of the big issues facing the football and the business that surrounds the sport.

   
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