It's long, it's weird, it's kinda boring--not too funny. And I'm not honestly sure what Microsoft is selling here.
A few weeks ago, I detailed in a blog Microsoft's decision to use comedian Jerry Seinfeldas its new pitchman. I wrote then of the unusual choice of a professional complainer who hasn't done anything meaningful since his show Seinfeld went off the air a decade ago.
Sure, he's dabbled in a number of ventures since, done the "Bee Movie," a series of American Expresscommercials, and some stand-up as well, but largely, he has been living off the enormous residuals of his one good idea. Kinda like Microsoftinventing Windows, I wrote then, and largely living off its monopoly revenue ever since.
Today, hypothetical gets real now that we get to see the first ad featuring Seinfeld. About 90 seconds long, and I stress "long," the commercial has Bill Gates shopping for shoes, Seinfeld seeing him in the store, and popping in to help out. It's quirky, awkward, mildly humorous (and I stress "mildly"), and, well, long!
The best part? Gates' "Big Top" frequent shopping card at the Shoe Circus, complete with geeky, childhood photo. That was funny, but no catch phrase, no clear message, no compelling story that holds your interest. As Seinfeld was walking through the mall, he should have at least been listening to some tunes on his Zune. No such luck. The churro was cute.