- Buffett's Wealth and Fame Hasn't Helped 'Warren' As a Name
- CNBC VIDEO: Warren Buffett & Bill Gates 'Walk & Talk' at Columbia University
- Warren Buffett to CNBC: Curbing Fed's Independence Could Lead to 'Mischief'
- Warren Buffett to Co-Chair Goldman Sachs Program to Help Small Businesses
- Warren Buffett: 'Reasonable Return is Good Enough' for Long-Haul Railroad Ride
- Warren Buffett's Berkshire Hathaway Almost Doubles Wal-Mart Holdings During Summer
- Warren Buffett's Berkshire Portfolio Snapshot Coming Later Today
- Warren Buffett to CNBC: 'I Haven't Bought American Express In Years'
- CNBC Video: Warren Buffett & Bill Gates - Keeping American Great
- CNBC TRANSCRIPT: Warren Buffett & Bill Gates - Keeping America Great
RSS FEED
MOST SHARED
- The 'Real' Jobless Rate: 17.5% Of Workers Are Unemployed
- Why Amazon Rules Retail
- Paul: Audit the Fed
- HP Comes in As Expected; Is It Time to Buy?
- JAL Slides to Record Low on Bankruptcy Jitters
- Prepare For Large Decline In Stocks, Next Year?
- The Social Media Gaming Threat
- Wave of Debt Payments Facing US Government
- Holiday Travel Outlook
- Gold Will Collapse Like Oil Did in 2008: Charts
- Can Murdoch Help Bing Challenge Google and Shift the Content Equation?
- HP's Mark Hurd
- HP Comes in As Expected; Is It Time to Buy?
- 9 Stocks That Play Rising Water Costs: Strategists
- Weis' Deal Likely Won't Change Big Money Contracts
- Gold Prices Can Double in 3 Years: Portfolio Manager
- Nov. 23: Unusual Volume Leaders
- Help Wanted—Please Run $4 Billion University
- Apple Comes to AT&T's Rescue
- Obama says Boosting US Jobs is Top Priority
- More Consumers Giving 'Black Friday' the Cold Shoulder
- Prepare For Large Decline In Stocks, Next Year?
- Hewlett-Packard Earnings Rise, Match Guidance
- HP Comes in As Expected; Is It Time to Buy?
- Cramer: What Monday’s Housing Number Really Means
- Why the Dollar Will Likely Stay Weak for Some Time
- Bear, Lehman Execs Weren't Wiped Out by Crisis: Study
- How Real Estate Investors Skew Housing's Reality
Warren Buffett Watch
Text Size 
 |
This morning, more than 400 Sunday newspapers around the country featured Parade Magazine with a smiling Buffett on the cover. The somewhat optimistic headline: 10 Ways to Get Rich - Warren Buffett's Secrets That Can Work For You.
(Other headlines on the cover include What Really Makes You Eat More and Heidi Klum Off the Runway.)
The Buffett feature says Buffett "credits his astonishing success to several key strategies, which he has shared with writer Alice Schroeder."
They include some Buffett personal-finance basics, such as:
- "Reinvest your profits"
- "Be willing to be different"
- "Limit what you borrow"
- "Know when to quit"
Number 10 on the list, "Know what success really means" summarizes a consistent Buffett sentiment: your success is not measured by your bank account. "When you get to my age, you'll measure your success in life by how many of the people you want to have love you actually do love you. That's the ultimate test of how you've lived your life."
There is no mention of durable competitive advantages, free cash flow, or Berkshire's underwhelming stock performance so far this year.
Also in the magazine, an adaptation from The Snowball, with the headline How Warren Made His First Dime. (Selling chewing gum.)
Watch for more publicity gambits over the next three weeks leading up to the book's release. While Parade is clearly aimed at a general audience (circulation: 32 million, readership: 71 million,) an audience the publishers clearly hope to reach with The Snowball, I would expect to see some more sophisticated articles/features/excerpts showing up in the business/financial media as well.
Current Berkshire stock prices:
Class A: [US;BRK.A
Loading...
()
]
Class B: [US;BRK.B
Loading...
()
]
Questions? Comments? Email me at
Data is a real-time snapshot *Data is delayed at least 15 minutes