Google just scored its first network deal with NBC to sell advertising time. What’s does it mean for the future of both new and established media?
The new partnership is blurring the lines between the click of your remote and the click of your mouse.
NBC Universal, parent of CNBC and owner of this website, announced Tuesday that Google will now act as a broker and sell TV advertising on some NBC cable channels.
The partnership signals Google's desire to sell ads in places other than its own search engine, and NBC's efforts to get access to companies which currently advertise online.
In addition, NBC will now be able to determine which TV ads are most popular among its viewers, an ability made possible because of Google's partnership with Dish Network.
”In times of uncertainty ad buyers will spend less not more. So if they can be certain that people are engaged by their ad and that the audience watched it (beginning to end), the ad buyer will invest.” explains Mike Steib, director of Google TV ads.
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The companies said they will share all ad revenues from the partnership and are looking at ways to allow Google to sell ads locally, not just at the national level.
“As a result of the deal an advertiser will have much more confidence that they're making a good investment.” concludes Steib.
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