Skip navigation

LATEST TECHNOLOGY VIDEO


Current DateTime: 09:55:25 25 Nov 2009
LinksList Documentid: 19836971
Expiration DateTime: 11/25/2009 9:57:11 PM
    • The First Word on AOL 

        Time Warner is spinning off its troubled child, Internet company AOL. Ross Sandler, analyst at RBC Capital Markets, takes a closer look.

    • UK Online Retail Could Rake in £53bn in 2009 

        “More and more people are shopping online; there is no doubt about that,” David Smith from IMRG told CNBC. While the postal strikes created a slight dip in online sales at the end of October, “by the end of the year, we are expecting round about £53 billion to be spent online for the year,” he added.

powered by digg
New Company Makes Clean A Lot More Green
By: By Linda R. Sittenfeld, Senior Producer | 09 Sep 2008 | 11:44 AM ET
Text Size

That old standby of washing the car in the driveway is an environmental hazard, it turns out. But that doesn't mean the days of hand washing have to come to an end. There's an eco-friendly alternative to the harsh soaps and detergents called G-Wash. It's made with "nano-balls" as Jeff Marshall, President & CEO of Green Earth Technologies explains.

What is Green Earth Technologies?
We invented this technology, based on nano science to address two big problems - oil dependence and environmental pollution. We started by looking at lubricant. Now we have many all natural, totally biodegradable lubricant and cleaning products.

Can you tell us a little bit about the technology?
It's all natural. We use grape skins, coconut skins, beet skins and the like. And we inject it with nano-balls, which are just nano particles balled together. This is a new invention. A new wave. And the U.S. is leading the wave of the future. There's a lot of science to it but it's very simple. It can be used in motors and other machinery, outdoor powerwashers, and also in any sort of automotive cleaner.

You have car washing products, for consumers, based on this technology?
It's called G-Wash. All our products start with G. When you wash your car everything going down the drain is biodegradable.
This is the first time consumers can buy something all green, pay no premium, and it works better than anything on the market.

So how's business?
We just started shipping products in July. Now we're growing rapidly. Home Depot, Amazon, lots of other stores carry our products.

More On Green Earth Technologies

How did you get the money for the start-up? Do you have plans to expand?
I put my own money in, friends contributed. We're expanding. And we don't need capital right now. We have operations in several states, we're shipping in volume, and sales are funding our operations now.

Are you making a profit?
We are just starting to make a profit.

What's ahead?
There are 100 inventions coming out of our laboratory. We'll have additional oil products this fall. Non-petroleum products, with zero carbon footprint, that don't smoke.
We are also donating cleaning products to schools.

One of the most unique things we do is we have performance products, products that go into the car. And we have appearance products, products that make the car, the windshield, the tires look better. We also have odor eliminators.

One of our employees had a kid with dirty, smelly hockey gloves. We use nano-balls to take apart the bacteria that smells and the odor is eliminated.

We are working on de-icing fluid and hydraulic fluid for aircraft, and lubricant oils for the marine industry. The marine industry is very excited about our products. You can spill it overboard and not worry about killing fish.

It's very exciting. Our products are used by kids, on ranches, on boats, on planes. Our company can solve lots of problems.

© 2009 CNBC.com
Tools:
Print EmailAdd This share icon
  • digg share

CNBC HIGHLIGHTS

  • For nearly three decades, these on-call experts have been dishing advice on how to – and not to – cook turkey.
  • Eric Schmidt pledges to create a virtual copy of the Iraq National Museum at Google’s expense.
  • Bill Griffeth is taking a leave of absence from CNBC and Power Lunch for a year. Here's a message from Bill.
  • More shoppers than ever plan to comparison-shop this season. Who will benefit?
  • It may be the most unusual guide to business you'll read.
  • Cut Credit cards
  • How can you get out of debt and back on the road to recovery? Follow these ten steps.
ADD COMMENTS
Remaining characters


Current DateTime: 12:56:53 25 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 10:38:02 25 Nov 2009
LinksList Documentid: 29779196

Current DateTime: 04:32:22 25 Nov 2009
LinksList Documentid: 29779199

Current DateTime: 10:38:03 25 Nov 2009
LinksList Documentid: 29779198
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2009 CNBC, Inc.  All Rights Reserved.
A Division of NBC Universal
Thomson ReutersThomson Reuters