More Videos
- Inflatable Seat Belts Aimed At Second Row Safety
- Do You Buy Marchionne's Turnaround Plan?
- October Shows Auto Rebound Will Be Slow
- How Mulally Got Ford Back in The Black
- Green Car Incentives Are Just Starting To Roll
- GM Touts Progress, Serves Up Details on Latest Refunds
- Why Ford Is Winning With Reliability
- Can Hybrid Luxury Automaker Thrive With Old GM Plant?
- Toyota And Honda Take Cautious Approach With Electric Cars
- The Ugly Truth: GM and Chrysler Were In Worse Shape Than Many Thought
MOST SHARED
- Solar Market Heating Back Up?
- Realty Execs See Pain Ahead
- Easy Money & Stocks
- Tommy Lee, Medical Tourism and Nasty Santa, Your Emails
- Buying Fear: How to Own Volatility
- Want the Homebuyer's Tax Credit? Here Are Some Tips
- Week Ahead: Stocks Search for Catalyst in Quiet Week
- Video Game Industry's Troubles Aren't Just in US
- Consumers Haven't Changed, They Are Just Pickier
- Tommy Lee, Medical Tourism and Nasty Santa, Your Emails
- U.S. Markets Gain 3% for the Week Despite 10.2% Unemployment
- Disney's 'Carol' Tests Widest 3-D Release Ever
- Stimulus II? Jobs Tax Credit=Cash For Clunkers
- Rockwell Automation Earnings: What Options Are Saying
- Gold Will Touch Higher Lows and Higher Highs: Analyst
- Is Misery Alive And Well in Your Office?
- Consumers Haven't Changed, They Are Just Pickier
- Watch Foreclosures, Seriously
- Week Ahead: Stocks Search for Catalyst in Quiet Week
- Outlook: Dollar Likely to Ride Higher on Bleak Jobs Report
- Health Bill Clears First Hurdle in House
- Buffett's Berkshire Hathaway Says Net Income Tripled
- Cramer: Earnings, IPOs Dominate Next Week
- Buying Fear: How to Own Volatility
- Administration Rejects Plan to Buy Fannie Mae Credits
- Consumers Haven't Changed —They Just Got Pickier
- Want the Homebuyer's Tax Credit? Here Are Some Tips
RSS FEED
Behind The Wheel
Text Size 
 |
AP Alan Mulally |
Yes, I know some of you are rolling your eyes and saying, "Give me a break! Why should we bail out these guys? They got into this mess, they can themselves out of it."
Funny, I asked Mulally that question and he admitted Ford [F
Loading...
()
]was truck and SUV focused because THAT is what the customer wanted. Now that the market has shifted, Ford has to try and shift with them. Unfortunately, getting the money to re-tool the assembly plants is not easy when the credit rating is in the tank. Hence, the automakers are turning to Washington for help.
Mulally is encouraged the money will be approved, and that Ford will be able to use some of those funds to get its plants and portfolio of vehicles positioned to thrive. Even if gas prices fall, Mulally says Ford will continue with it's plan to build and sell more cars and crossovers.
When I asked him if Ford can make a profit off of small cars, he was adamant in saying it could happen. How? By building world cars and lowering the costs by using the economy of scale Ford will get with sales around the world. You may not believe it, but Mulally is not discouraged.
Turning around Ford won't happen overnight, but with the federal loans Mulally is encouraged the transformation will take place.
_____________________________________
Click on Ticker to Track Corporate News:
- Ford Motor [F
Loading...
()
]
- General Motors [GM
Loading...
()
]
- Nissan [NSANY
Loading...
()
]
- Honda Motor [HMC
Loading...
()
]
_____________________________________
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes