- Why Google is Paying $750 Million for Ad Mob
- Modern Warfare 2's Record-Breaking Launch
- Food Network, HGTV Drive Scripps Networks' Upside Surprise
- Disney's 'Carol' Tests Widest 3-D Release Ever
- Eyeing the Growth at CBS
- Is Oprah Ready to Go on Her OWN?
- Time Warner Cable's Earnings Drop But Beat Expectations
- Scripps Networks Interactive Buys Stake in Travel Channel
- News Corp Emerging From Bottom of Cycle: Murdoch
- Time Warner Raises Forecast, Focuses on Exploiting Content
More Videos
- Why Google is Paying $750 Million for Ad Mob
- Modern Warfare 2's Record-Breaking Launch
- Food Network, HGTV Drive Scripps Networks' Upside Surprise
- Disney's 'Carol' Tests Widest 3-D Release Ever
- Eyeing the Growth at CBS
- Is Oprah Ready to Go on Her OWN?
- Time Warner Cable's Earnings Drop But Beat Expectations
- Scripps Networks Interactive Buys Stake in Travel Channel
- News Corp Emerging From Bottom of Cycle: Murdoch
- Time Warner Raises Forecast, Focuses on Exploiting Content
RSS FEED
MOST SHARED
- Jobless Rate to Hit 10.5%, Keeping Fed in Box: Poll
- AIG Moving Toward Repaying Bailout: Moody's
- Home Prices Sank Further In Most Parts of US in 3rd Quarter
- Health-Care Reform Does Little To Contain Costs: Analysts
- 'Peak Oil' Closer Than IEA Forecasts Show: Report
- News Corp. May Pull Content From Google Searches
- Pociask: In The Electronics War Does The Consumer Really Win?
- Trader Tax Sound Off
- If Mickey Mouse Has to Change—What Does That Say About You?
- Nov. 10: S&P Stocks Trading at New 52-Week Highs
- Playing Activision and Other Video Game Stocks: Analyst
- Expect 'At Least' Another 10-15% Upside: Fund Manager
- If Mickey Mouse Has to Change—What Does That Say About You?
- Nov. 10: S&P Stocks Trading at New 52-Week Highs
- Passive Job Search Strategies
- Back Off, Regulators!
- America Is On Sale
- Warren Buffett and the Crisis: 'Brilliant Moves Interspersed with Some Surprising Errors'
- Schork Oil Outlook: More Strength in Crude
- Home Prices Decline Further In Most Parts of US
- Jobless Rate to Hit 10.5%, Keeping Fed in Box: Poll
- Credit Card Firms Squeeze Customers as Rules Loom
- 'Thriller' Art: Warhol's Jackson Work Could Net $700,000
- Health Reform Does Little to Contains Costs: Analysts
- Ponzi Proceeds: Bidding on Madoff's Toys
- Trustee Seeks Billions for Madoff Investors
- Quiz: Do You Know Your Coca-Cola Myths?
- New Lows for Stocks Next Year: Equities Bear
Media Money
Text Size 
Google and Yahoo's advertising partnership is under scrutiny by the Department of Justice, and it's been attacked by the Associatin of National Avertisers.
At least 11 states are conducting their own investigations, and the European Comission is examining whether the ad agreement beteween the two Internet giants is violating E.U. laws regarding restrictive business paractices.
Now joining the fray, the World Association of Newspapers is raising concerns about the agreement, saying it "will have a significant and adverse effect on all newspaper publishers worldwide." (And as I've been reporting for years now, the newspaper publishing industry has plenty of problems...) This Paris-based organization represents 77 national newspaper associaitons and 18,000 newspapers around the world.
The association argues that the deal would siginficantly impact European newspaper publishers even though Google [GOOG
Loading...
()
]says the deal "is limited to Yahoo's U.S. and Canadian websites, and it will not have any significant effect on Europe." The association points out that many European publishers have a presence in North America, and more importantly, could unofficially impact the European market.
These newspaper publishers are concerned that the deal would disincentivize Yahoo[YHOO
Loading...
()
] to compete against Google in Europe, and that the two companies control nearly all of the market in Europe, so if they chose to set terms together, it could have a particularly detrimental impact.
The bottom line is that these newspapers absolutely rely on both Yahoo and Google, and they like having them operate as two separate entitites because it guarantees that prices are kept in check and that they each deliver on their promises. That said, Yahoo-Google's deal does specify that it's only referring to the U.S. and Canadian market. So we'll see what the U.S. and European justice departments decide.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes