Skip navigation
MOST POPULAR RELATED TAGS
  • TOPICS
  • SECTORS
  • COMPANIES


Current DateTime: 12:18:13 07 Nov 2009
LinksList Documentid: 27475811

Current DateTime: 12:18:13 07 Nov 2009
LinksList Documentid: 24355697
powered by digg
Return to Managing Asia HomeManaging Asia: Christine's Notepad
Text Size
Sep.19
4:01 AM ET
Friday, 19 Sep 2008
EA's Game Plan

The video and online gaming business is fascinating and definitely addictive. I got a chance to play a game with Jon Niermann, while filming Managing Asia and I was hooked right from the start except that I kept crashing out. But Niermann was nice enough to try and save me every time.

Niermann is quite a character when you meet him. When he's not talking seriously about business, he is able to reveal a side of himself that reminds me so much of American comedian Will Ferrell. Some of that came through towards the end of the interview, when he had me almost in stitches.

But Niermann would tell you it's not all fun and games at Electronic Arts. Unlike the U.S., the online gaming market is huge here in Asia and Niermann has been busy driving the company's transition into this area. That process required restructuring the company's Asian operations and laying off staff. Niermann is also hard at work localizing games for individual markets like South Korea and China. And that's not counting the competition he faces.

Niermann clearly enjoys the ride at Electronic Arts. He's got a job most of us would envy. Given the latest games the company is developing, you can bet he’s never, ever going to be bored.


Comments? Questions? Send them in here.


Catch Managing Asia on CNBC this weekend. First broadcast: Friday @ 6.30pm HK/SIN

Return to Managing Asia Homepage

© 2009 CNBC, Inc. All Rights Reserved

Tools:
PrintEmailAdd This share icon
Next Post
  • digg share

CNBC HIGHLIGHTS

  • Rumors abound that Oprah will leave her show to start a new network. What would this mean for daytime TV?
  • Berkeley's Chez Panisse and the trend of eating locally grown, pesticide-free seasonal foods.
  • Jim Cramer
  • Cramer did the research and found eight stocks that lead the pack. Read on to get his top picks.
  • Hideki Matsui
  • Did Hideki Matsui’s performance make it more likely that the Yankees will pay to have him back?
  • Which wines should you bring—or serve—with holiday meals this year? Ask a connoisseur.
  • Two competitors in this year’s World Series of Poker in Las Vegas have stories fit for Hollywood.
ADD COMMENTS
Remaining characters


Current DateTime: 01:01:48 07 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 01:01:48 07 Nov 2009
LinksList Documentid: 29779196

Current DateTime: 01:01:48 07 Nov 2009
LinksList Documentid: 29779199

Current DateTime: 01:01:48 07 Nov 2009
LinksList Documentid: 29779198
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2009 CNBC, Inc.  All Rights Reserved.
A Division of NBC Universal
Thomson ReutersThomson Reuters