Beer is losing its popularity in comparison to alternatives and investors can benefit from the trend by buying spirit stocks like Diageo and Pernod Richard, analysts told CNBC.com.
"There is an obvious trend away from mass-market beers and lagers to other parts of the alcohol sector like alcopops (flavored alcoholic beverages) and wine," John Cox, head of food and beverages at Landsbanki Kepler, told CNBC.com.
"It's a health concern … beer is perceived as not that good for you and wine is perceived as being less bad for you," Rob Mann, consumer goods analyst at Collins Stewart, told CNBC.com.
The shift away from beer is benefiting certain spirit producers and Diageo and Pernod Richard are good picks, Mann said.
Diageo's stable of alcoholic brands includes Smirnoff vodka, Jonnie Walker whisky and Captain Morgan spiced rum and shares of the FTSE-listed company have surged over 14 percent since the start of August, recovering most of the year's declines.
Pernod Richard, the CAC-40 company that recently took over the Vin & Sprit wine company, has only seen a gain of about 7 percent since the start of August, as a recent slump battered the stock. The Dow Jones Food and Drink Index gained a little more than 9 percent in the same period.