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Current DateTime: 02:48:39 25 Nov 2009
LinksList Documentid: 31765984
Expiration DateTime: 11/25/2009 2:51:04 PM
    • A Facebook Christmas  24 Nov 2009

        Sheryl Sandberg, who oversees all of Facebook's business development and sales, tells CNBC's Julia Boorstin what the company has planned this Christmas.

    • Looking Left  23 Nov 2009

        CNBC's Julia Boorstin looks at the weekend's box office and Twilight's gigantic "New Moon" opening. She also discusses California's looming unemployment insurance crisis and a waiting list for pro football in Los Angeles.

    • Microsoft-Murdoch Scheme  23 Nov 2009

        Microsoft is reportedly talking to News Corp about teaming up on a search plan that would withhold content, including the Wall Street Journal, from Google, with Matthew Garrahan, Financial Times correspondent, and CNBC's Julia Boorstin & Bill Griffeth.

    • Inside Paramount Pictures  20 Nov 2009

        Discussing Viacom's Paramount Pictures strategy, with CNBC's Julia Boorstin and Brad Grey, Paramount Pictures.

    • Oprah Show to End in 2011  19 Nov 2009

        CNBC's Julia Boorstin has the details on Oprah Winfrey's decision not to renew her contract with CBS syndication.

    • Kids and Finances  13 Nov 2009

        A look at some of the stories of several inner city teens trying to become the business leaders of tomorrow, with CNBC's Julia Boorstin.

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Current DateTime: 02:48:39 25 Nov 2009
LinksList Documentid: 31625651

Media Money

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Sep.24
11:26 AM ET
Wednesday, 24 Sep 2008
Google/Yahoo Ad Deal Keeps Stirring Up The Controversy

Yahoo partners with Google
CNBC.com
Yahoo partners with Google

It seems like every week Google and Yahoo's proposed ad partnership stirs more controversy.

On Monday the World Federation of Advertisers, which represents 55 national advertiser associations, said it asked the European Union to block the partnership, which is expected to launch next month. The deal will only affect North American websites, but the EU is investigating its impact on global competition.

Then Tuesday the American Antitrust Institute (AAI) released a white paper on the proposed deals detailing the positives and negatives.

The conclusion is that the transaction is anti-competitive in many respects with certain "pro-competitive benefits." 

Yahoo [YHOO  Loading...      ()   ]says the deal could generate an additional $800 million in revenue during its first year of operation. The main concern is that this alliance, in which Google [GOOG  Loading...      ()   ]powers some of Yahoo's searches, would result in Yahoo's search business being subsumed into the Google behemoth.

Now the deadline is approaching. Google CEO Eric Schmidt says they're planning to move forward with the deal in October, even if they haven't yet received DOJ approval. And tomorrow is one of the companies' big deadlines: under the Google-Yahoo agreement submitted to the SEC, the companies gave the DOJ 105 days from June 12th to complete their antitrust review. That would be tomorrow.

Seems they aren't interested in extending that deadline. Let's see who speaks out on this deal next.

Questions?  Comments? 

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Current DateTime: 12:56:54 25 Nov 2009
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