Sports Biz
- Curt Schilling’s Videogame Company Goes Bust
- Collectors Wary Of Investing In Josh Hamilton
- Sergio Tacchini, Djokovic Shockingly Part Ways
- Congress Wants End to Sports Sponsorships by Military
- RGIII Signs Endorsement Deal With Sports Protection Company Evoshield
- Logic of Realignment Won’t Be Clear For a Decade
- Has Chesapeake’s Buying Of Thunder Tickets Inflated The Market?
- GNC, Vitamin Shoppe Keep DMAA Products in Stores
- Derby Winner "I’ll Have Another" Proves the Pitfalls of Handicapping
SPORTS BIZ SLIDESHOWS
SPORTS BIZ VIDEO
- Bloody Sock to Bloody Broke

- Olympic Flame on the Way to London

- Six Flags CEO on Profits

- Yankees for Sale?

- Andretti Racing Dynasty

- Behind Madison Square Garden

- David Faber's Jeopardy Win

- David Faber's 'Jeopardy' Victory

- Cramer's Mad Dash: Retail Stocks

- Minnesota Governor Signs Bill for $1 Billion Vikings Stadium

- Bloody Sock to Bloody Broke
DARREN ROVELL'S SPORTS INDEX




ABOUT SPORTS BIZ
Is Bolt More Marketable Than Phelps?
Sports Business Reporter
In our story today on Puma utilizing the "World's Fastest Man" Usain Bolt we put in what I thought would be a pretty pointless poll asking you who was more marketable on the world stage: Michael Phelps or Bolt.
It was pointless because I thought it was pretty much a foregone conclusion that Phelps would win by a mile. After all, we told that Michael Phelps was already the most coveted celebrity endorser in the United States just weeks ago
Well, as of 4 pm ET, on the day when Kellogg's [K
Loading...
()
] unveils the boxes of Corn Flakes, Frosted Flakes, Rice Krispies Treats and Club crackers with Phelps plastered on them, Bolt leads Phelps by a 61 percent to 39 percent margin.
![]() |
Source: Sportsbusinessdaily.com New Kelloggs Boxes |
I invite you to write in to to tell us why. By the way, for those who didn't vote last time, I'm carrying the poll over to this page to see if Bolt's lead holds up.
Questions? Comments?








