More Videos
- TV Series Inks Unique Deal For Fight
- The Breakdown: LeBron To Change To No. 6?
- Will Kevlar Revolutionize Sports?
- Boise State's Brilliant Stock Plan
- USC Football Blog Leads All-Access Space
- Agassi Book Buzz Paying Off Early
- Yankees Team Signed Ball Selling For $3,500
- Moon Hopes To Complete Amazing Story
- These Poker Stories Are No Bluff
- Did Matsui Make Contract Money Last Night?
RSS FEED
MOST SHARED
- CNBC Video: Warren Buffett & Bill Gates - Keeping American Great
- U.S. May Wind Up Green With Envy
- Japan Third Quarter GDP Jumps; 2010 Growth May Slow
- Dipping Into Green Investing
- CNBC TRANSCRIPT: Warren Buffett & Bill Gates - Keeping America Great
- For Investors, The New Green Looks To Be White
- The Cost of Thanksgiving Dinner 2009
- Analysis: APEC Nations Back Face-Saving Climate Plan
- Japan's Largest Bank MUFG to Raise $11 Billion Equity
- CNBC Video: Warren Buffett & Bill Gates - Keeping American Great
- U.S. Stocks Rally for the Second Straight Week
- Dollar is Not Plunging—So 'Calm Down': Market Strategist
- Strategists Say Markets Have More Upside — But How Much?
- Hirschhorn: Risk-Averse Traders
- Roginsky: A Funny Thing Happened on the Way to Financial Reform
- This Year's Biggest Thanksgiving Leftover: Cash
- TV Series Inks Unique Deal For Fight
- First Time Buyers Rescue Housing: Realtors
- Japan Third Quarter GDP Jumps; 2010 Growth May Slow
- Shift Into High-Quality Stocks Could Move Market Higher
- China: Low US Interest Rates Threaten Recovery
- Drug Study Questions Effectiveness of Merck's Drugs
- Buffett: I Haven't Bought AMEX Shares in Years
- Military Arms Race Dominates Dubai Air Show
- Disaster Film '2012' Drowns Rivals at Box Office
- Cities With the Most Home Price Reductions
- Cramer: 5 Earnings Reports to Watch Next Week
Sports Biz
Text Size 
 |
Under Armour Hester Cleat |
Last night, he caught his third career receiving touchdown in as many years in the NFL, but it’s the 25-year-old’s kick returning ability that makes him stand out.
Last year, his record six returns for touchdowns helped Hester finish 11th in the league in jersey sales by season’s end. And Hester’s popularity has held up through the offseason as he now ranks No. 12 on the jersey sales list, selling better than the likes of Terrell Owens, Randy Moss and Troy Polamalu.
In the offseason, Hester signed a new four-year deal, reportedly worth at least $30 million and signed a shoe and apparel deal with Under Armour[
Loading...
()
]. Last night, Hester was wearing a unique, custom fit Under Armour cleat for the first time.
UA isn't worried about the risk of associating itself with someone who gets fewer minutes on the field than traditional players. He was in a commercial that the company debuted this summer at the ESPY's and he's one of three faces--along with Patrick Kerney and Patrick Willis --of Under Armour's football campaign this year.
"Devin is a special once-in-a-lifetime type player," said Steve Battista, the company's senior vice president of brand. "He's a SportsCenter highlight reel and he brings a lot to the table for us."
Signing Hester was a departure from the traditional player that Under Armour signs. Over the years, they've often signed defensive players than offensive and if they do go to the offensive side of the ball, it happens with players like Vernon Davis, who looked huge in their tight shirts. A speed demon like Hester is what the company needs to endorse its cleats since people see more of themselves in a guy like Hester, just like they see themselves as point guards instead of centers in basketball.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes