Warren Buffett's Three Rules for Investing In a Crisis

Wednesday, 1 Oct 2008 | 8:04 PM ET

The new authorized Warren Buffett biography is off to a fast sales start, hitting number one on Amazon's best-selling book list just days after its publication.

Alice Schroeder's The Snowball: Warren Buffett and the Business of Life is in the spotlight, with help from the headlines Buffett himself has been generating in recent days, including his $3 billion endorsement of General Electric today.

It also received a very positive review from the New York Times, and tonight Charlie Rose interviews Buffett on PBS stations around the country.

Schroeder has been doing interviews on the book, including three appearances on three of the networks of NBC in two days. (She also answers some of the questions emailed to us by Warren Buffett Watch readers in a web-only video clip that will be posted here in the next few days.)

Since it's unlikely any one person could catch all three of those conversations on CNBC, CNBC Europe and NBC, I have brought them together here.

First up, Schroeder joined the Power Lunch crew with three Buffett-style tips for dealing with Wall Street's ongoing turmoil.

Warren's World
The long-awaited authorized biography of Warren Buffett hits bookstores this week, with Alice Schroeder, "The Snowball" author, and CNBC's Bill Griffeth & Dennis Kneale.

1. "Cash combined with courage in a crisis is priceless"

2. "Dont invest in things you don't understand"

3. "Don't try to catch a falling knife until you have a handle on the risk"


The Snowball: Buffett's Biography
'The Snowball: Warren Buffett and the Business of Life," is the authorized biography of the billionaire investor and the book's author Alice Schroeder spoke to CNBC Tuesday.

Schroeder's interview with CNBC Europe, in which she talks about how Buffett is a "collector of cash."


NBC's Today with Matt Laurer, including Schroeder's thoughts on how Buffett became one of the richest people in the world while keeping a modest lifestyle. She also discusses his complicated personal life.

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Questions? Comments? Email me at buffettwatch@cnbc.com

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