When the world's richest athletes sign endorsement deals, they are usually with blue chip companies. The thinking is always to do an advertisement or commercial that aligns with a certain class of company.
But I am absolutely loving the latest endorsement deal that's been consummated. Alexander Ovechkin, who signed a 13-year, $124 million with the Washington Capitals in January, has signed a deal with the Hair Cuttery.
If Ovechkin went with the norm, he would have signed a deal with a hair cutting chain that cost $500 a haircut. But the league MVP, whose contract is the richest in league history, gets his haircuts at a place that charges $14 for the complete deal.
If you're scoring at home, the 24-year-old Russian will earn $9 million next year. That's $109,756 per game, $1,829 per minute and $30.48 per second. That all means that Ovechkin pays for his haircut in roughly a half second of a game.