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MEDIA MONEY VIDEO GALLERY

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Current DateTime: 04:38:59 25 Nov 2009
LinksList Documentid: 31765984
Expiration DateTime: 11/25/2009 4:39:04 AM
    • A Facebook Christmas  24 Nov 2009

        Sheryl Sandberg, who oversees all of Facebook's business development and sales, tells CNBC's Julia Boorstin what the company has planned this Christmas.

    • Looking Left  23 Nov 2009

        CNBC's Julia Boorstin looks at the weekend's box office and Twilight's gigantic "New Moon" opening. She also discusses California's looming unemployment insurance crisis and a waiting list for pro football in Los Angeles.

    • Microsoft-Murdoch Scheme  23 Nov 2009

        Microsoft is reportedly talking to News Corp about teaming up on a search plan that would withhold content, including the Wall Street Journal, from Google, with Matthew Garrahan, Financial Times correspondent, and CNBC's Julia Boorstin & Bill Griffeth.

    • Inside Paramount Pictures  20 Nov 2009

        Discussing Viacom's Paramount Pictures strategy, with CNBC's Julia Boorstin and Brad Grey, Paramount Pictures.

    • Oprah Show to End in 2011  19 Nov 2009

        CNBC's Julia Boorstin has the details on Oprah Winfrey's decision not to renew her contract with CBS syndication.

    • Kids and Finances  13 Nov 2009

        A look at some of the stories of several inner city teens trying to become the business leaders of tomorrow, with CNBC's Julia Boorstin.

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Current DateTime: 04:38:59 25 Nov 2009
LinksList Documentid: 31625651

Media Money

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Oct.08
3:26 PM ET
Wednesday, 8 Oct 2008
Campaign Ads Give Television Networks a Boost

Presidential Debate
AP
Presidential Debate

The day after a political debate it seems appropriate to examine just what this presidential campaign means for the TV biz. First, to the debate itself, in which both candidates spent quite a bit of time addressing the plummeting stock market and the financial meltdown, which also surely drove viewers to tune in.

It surely didn't top the 70 million viewers of the Biden-Palin vice presidential debate, but it could top the 52.4 million viewers of the last debate, helped out by the fact that it's a Tuesday night instead of a Friday night. Early Nielsen ratings numbers showed Tuesday's debate averaged a 42.1 household rating in 55 of Nielsen's 56 markets, falling short of the VP's average of a 45 rating. Final numbers will roll in.

Good news on political ad spending, it's expected to reach a new record of some $2.5 billion according to TNS Media Intelligence's Campaign Media Analysis Group. That's up from $1.7 billion in 2004, but less than the $3 billion originally estimated. Why the drop from that unprecedented $3 billion number?

Well some of the most competitive races are in smaller markets, where candidates are unlikely to spend, or need to spend, huge amounts of cash on TV ads. The markets which can really rack up huge ad dollars like New York, California, and New Jersey, don't have as competitive races this time around.

Who wins? Television: network TV, local cable TV and radio. Local TV isn't performing as well as expected in terms of political ads, also suffering from decline in local TV ads in general. Cable on the other hand, has been benefiting from the fact that cable ad buys can be targeted locally, good news for that sector in this tough ad environment.

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Current DateTime: 01:26:08 25 Nov 2009
LinksList Documentid: 29778428

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LinksList Documentid: 29779199

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LinksList Documentid: 29779198
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