Published: Friday, 10 Oct 2008 | 12:00 PM ET

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London, 26 September 2008 - CNBC Europe, the leading business and financial TV channel, is removing ‘Europe’ from its name and logo to rebrand as CNBC.  After ten years of broadcasting in the region, the brand has been adapted to reflect the increasing trend of pan-regional and global business news.  The change will be seen on-air from 29 September.

CNBC will continue to broadcast more than nine hours of EMEA programming each business day, out of its London headquarters and flagship programmes such as Squawk Box Europe, Power Lunch Europe and European Closing Bell will continue to reference Europe.  New programme changes and features are planned in the coming months.

Mick Buckley, President and CEO EMEA, CNBC said: “When we launched the channel 10 years ago there was a need to differentiate our European programming, but since then so much has changed in the way we all do business.  Every story we cover has global implications and the adjustment to the brand reflects this.

“There couldn’t be a more appropriate time for the European channel to change to CNBC.  Last week financial crisis was case in point, when CNBC was front and centre in covering a remarkable series of events in the financial markets from every corner of the globe.

“We followed the money and the markets live, using our global resources to offer unparalleled coverage of the financial crisis that hit Wall Street and London and its repercussions for the global economy.”

Paul Maraviglia, Vice President Sales Director, CNBC EMEA, added: “Our clients and partners are increasingly seeking global solutions to their communications needs.  The name change reflects our commercial team’s ability to offer global advertising opportunities, not just those in Europe.”

CNBC’s decision to change its name brings the channel in line with the rest of the global English language CNBC network in the US and Asia Pacific, who dropped ‘Asia’ in 2005.

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