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Sticking to the 'Bear' Essentials

Add Build-A-Bear Workshopto the long, and growing, list of retailers hoping an early jump on holiday bargains will be the recipe for a successful holiday season.

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The retailer has focused its strategy on value, boosting the number of stuffed animals it sells in the $10 to $12 price range. With the new additions, about 30 percent of its products are now selling at this price level.

"People are feeling the pinch everywhere," said Chief Executive Maxine Clark, in an interview with CNBC.

"While we're in the best malls, the traffic there is down as well," Clark explained.

"We want to make sure that when (customers) come for the holidays, for their children for Christmas — because there will be a Christmas, it may not be the same — but we want to be sure, we are providing our customers with the best value," she said.

And with consumers saying they will stick to the bare essentials this season, Clark also wants to remind customers that their bear, kitty or dog can go "bare."

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