Tech Check

Write about Apple's value and you better prepare for a slew of comments. Keep 'em coming. Before I get to a sampling, a quick shout out to all of you who wrote in suggesting I take a look at Apple's value "gaap."

I've done a fair amount of reading about this topic this week, and private analyst Andy Zaky has offered up some of the best examination I've seen on the topic. If you haven't had a chance to look for his write-thru on all this, you can find it here. Thanks for sending, Andy!

Here's a sampling of some of your feedback so far.

• What's Apple Really Worth?

Your Comments:

Jon writes, "Interesting, and well written article. My view as an investor is that we should be investing in a company because of its quality, the quality of its product and the usefulness of the product now and into the future...not on earnings."

Turley offers, "C'mon, these analysts are just now warming up to the non-GAAP cash earnings? That's how any company should be valued. Follow the cash. I've been pounding the table on this." (And you can read that table-pounding here.)

DB Beck says, "Your story re Apple was great, but you forgot to talk about the 'naked short sellers' that have been driving the stock down (as well as the rest of tech.)" Sheesh DB, stay tuned. I'll try to address that next week, but check out my blog on the manipulation into Apple shares following that heart attack rumor a few weeks ago. Read it here.

Chip writes, "Excellent article, I'm glad you took my advice." Yeah, Chip. Thanks for the heads up. Sorry it took a few days.

Greg offers, "This article by Jim Goldman is the first that I have seen that makes any sense at all of Apple's true worth. That Wall Street, for all its collective training, education, wisdom, can overlook such a basic tenet is inexcusable."

From Alex: "Great job on mentioning this, Apple's real earnings grew over 125 percent and NO ONE notices it...Street is devaluing the company by over 50 percent...It's bad enough we are in this global sell off, but it's another thing if your real earnings are being ignored by lazy analysts."

Chris writes, in part: "Good, balanced reporting on Apple recently...The deferred income is like a tsunami of earnings which will continue to build until the two year point of dramatically increased iPhone sales."

Wilmal says, "I am glad that (Jim) finally admits his mistake of underestimating Apple revenues. When he was coming on TV saying Apple missed revenue estimates, I was thinking of sending an article to show how Apple accounted for iPhone sales as Apple did not deserve Jim's comments. Now I am happy he realized it."

Don't shoot the messenger. Apple missed Wall Street sales estimates. Not a mistake. That's a fact. I'm just quibbling with the numbers on which those facts are based. And it seems so are many of you.

Thanks for writing in. And have a great weekend!

Questions?  Comments? 

Tools:

PrintEmail

Next Post

Previous PostBack to Main Page

• 

POPULAR TECH CHECK POSTS

• 

• WoW Fights New Front in China 

• 

• Avatar Hype Soars Thanks to Tech 

• 

• Mac vs. PC; Ads and Momentum 

COMMENTS

More Comments

 

« First | « Previous

Next » | Last »

Thank you for joining our discussion. Your comment has been posted.

ADD COMMENTS

Please Sign In or Register to participate.

In order to add a comment you must click here and accept our terms and conditions.

Edit Screen Name

Please sign-in/optin or register to be able to submit comments.

Remaining characters

CNBC welcomes your contribution. Please respect our community and the integrity of its participants. CNBC reserves the right to moderate and approve your comment.

PREVIEW COMMENT

Your comments have not been posted yet.
Please review your submission to make sure you are comfortable with your entry.

Your Comments: