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Oct.27
9:07 AM ET
Monday, 27 Oct 2008
Ads Gone Crazy: Cranial Billboards
Posted By:Julia Boorstin
Topics:New Zealand | Airlines | Marketing | Advertising | Media
Sectors:Media
 |
AP New Zealand |
Air New Zealand is holding a casting call and looking for 70 people who will have their head shaved and emblazoned with a temporary henna tattoo that reads "Need a change? Head down to New Zealand." Apparently the airline will pay the walking billboards 1,000 New Zealand dollars, roughly $660. Apparently the tattoo will only last about two weeks.
What will advertisers come up with next to turn heads?
Questions? Comments?
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