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Funny Business
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More on the funny (as in "strange") business of marketing. Last week I mentioned a foodie blog called Bread and Honey, which discovered creepy, tiny pictures of human faces hidden in a photo of broccoli on a box of Cascadian Farm frozen broccoli. Cascadian is owned by General Mills[GIS
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I wondered if the images might have been an internet/Photoshop hoax. Alas, no!
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I went to the store today in search of said broccoli, and there, on the box, I saw...four tiny faces!! I would never have noticed them unless I'd been told to look. I tried to take a picture of them, but they're too small to be captured by my lousy camera (I know, I'm in TV and I have a lousy camera). I'm hoping to get an image using one of our video cameras today and will post that later.
BUT HERE'S THE REST OF THE STORY
Bread and Honey investigated the face photos, even contacting General Mills. Here's what they were told. The bloggers say the company told them that hiding faces in Cascadian packaging is a long-time, soon-to-be-discontinued practice which goes beyond broccoli. Now I feel like I should hunt down and buy Cascadian peas, even jam, just to bring them home and put them under a magnifying glass. What a wonderful way to get my attention! And yet, and yet...it's really creepy.
But you'd better be quick if you want your own disturbing face-covered food product. They're going fast. I got mine at Lassen's.
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