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Current DateTime: 02:04:40 09 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/9/2012 2:06:30 PM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 02:04:40 09 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Sports Biz

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Oct.29
3:18 PM ET
Wednesday, 29 Oct 2008

NBA Fan Cost Index: Most Expensive And Cheapest Items

Posted By:Darren Rovell
Topics:Marketing | Sports

NBA
I just got Team Marketing Report's NBA Fan Cost Index. I'm going to pull out the most interesting stats for you.

Highest average ticket price: Los Angeles Lakers, $93.25
Highest % change in average ticket price: Golden State Warriors, +25.3%
Cheapest available ticket: Dallas Mavericks, $2
Cheapest beer (per oz.): Denver Nuggets, 26 cents
Most expensive beer (per oz.): New Jersey Nets, 48 cents
Cheapest hot dog: Three teams (Suns, Cavs, Hornets), $3
Most expensive hot dog: Golden State Warriors, $5.75
Most expensive parking: New York Knicks, $30
Least expensive parking: Charlotte Bobcats, $6

Team Marketing Report says that the average ticket price is up 2.8 percent to $49.47. But what we're interested in is what teams, in this economy, are more in demand this year than last? For that, we look at the secondary market and turn to the folks at RazorGator.com for the top 10 increases.

TEAM AVG.       ' 07 PRICE AVG.        '08 PRICE            PERCENT INCREASE

OK.City Thunder    $30                       $118             293 Percent

Utah Jazz             $24                        $84              250 Percent

Chicago Bulls         $65                      $132             103 Percent

Detroit Pistons       $35                       $56              60 Percent

Atlanta Hawks        $57                       $81             42.1 Percent

Charlotte Bobcats   $65                       $79              21.5 Percent

Cleve. Cavaliers       $60                      $72             20 Percent

Toronto Raptors      $86                      $103            19.8 Percent

Portland TrailBlazers $75                      $89             18.7 Percent

New Jersey Nets     $60                      $70              16.6 Percent

I'm throwing out the Oklahoma City Thunder since they moved from Seattle. So judging from this chart, the Charlotte Bobcats are currently the best value in the NBA. Their average ticket price ($36.26) is 58 percent lower than the price the tickets are commanding on the secondary market.

Questions?  Comments? 

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Current DateTime: 11:43:35 09 Feb 2012
LinksList Documentid: 29778428

Current DateTime: 11:56:47 09 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 10:44:46 09 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 01:22:58 09 Feb 2012
LinksList Documentid: 29779199
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