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Sports Biz
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Alcohol and sports clearly mix. When I say this, I'm of course talking about the 'spend' or the amount of money that beverage companies spend in sports.
But when sports figures get in trouble with alcohol, the connection gets very uncomfortable. There was nothing worse that what happened with the St. Louis Cardinals, which used to be owned by the Busch family. In two months time in 2007, manager Tony LaRussa was slapped with a DUI and pitcher Josh Hancock killed himself in a drunk driving accident.
There's a new category of "uncomfortableness" that has emerged, thanks to the Internet. It happens when an athlete gets caught with an alcohol-related transgression and an ad pitching an alcoholic product pops up in the copy. That happened on SI.com on Monday when Rockies pitcher Luis Vizcaino was arrested for suspicion of DUI. As first noticed by the Web site Bob's Blitz the story featured an ad for Patron tequila with the tagline "Simply Perfect."
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Source: sportsillustrated.cnn.com |
“Patron is a valued partner of Sports Illustrated," SI spokesman Scott Novak told CNBC. "This was a rare occurrence when a wire story was published at the same time the advertising was running in its automated rotation. It was clearly unintended.”
The story is still up on SI's Web site, though the Patron ad appears to be taken out of the rotation on that page.
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